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Partnerships

In its dedication to serve the needs of Muslim consumers, MasterCard® has forged strong partnerships with impressive players in the Muslim Lifestyle space.

In selecting the benefits for our MasterCard® Halal Benefits Program, we have ensured that merchants have been certified Halal by their country’s official certifying body: JAKIM in Malaysia; MUI in Indonesia; MUIS in Singapore; and CICOT in Thailand. The benefits were curated by DinarStandard, a global research and advisory firm that specializes in the Halal market and in OIC economies.

  • Certification

    Halal Benefit Selection Criteria

    Malaysia

    Restaurants offering benefits are all certified Halal by JAKIM. In terms of hotels, hotel kitchens are Halal certified by JAKIM (alcohol may be served on premises, which is permissible under JAKIM’s guidelines).

    JAKIM - Malaysia
    The Department of Islamic Development (JAKIM) is the official authority responsible for Halal certification in Malaysia and the sole body for Halal regulatory affairs.
    JAKIM requires that food premises produce only Halal products. Some of their other guidelines include:

    • Every company that applies for the Halal Confirmation Certificate must ensure that the source of ingredients is Halal and they must choose suppliers or sub-contractors that only supply Halal goods or have Halal Confirmation Certificates. All companies must ensure that Halal procedures are observed in all aspects as underlined in the Malaysian Halal Certification Procedure Manual.
    • A company that is listed under the Multinational and Small & Medium Industry (SME) category is required to establish an Internal Halal Audit Committee and appoint an Islamic Affairs Executive (Islamic Studies) to oversee and ensure compliance of Halal certification procedures.
    • Businesses are required to have a minimum of two permanent Muslim workers of Malaysian nationality in the kitchen / handling / food processing section.
    • Products must be clean and be free of non Halal ingredients as per Islamic law, during preparation, handling, processing, packaging or transfer.
    • Employees must adopt good work ethics and good hygiene practices.


    Indonesia

    Restaurants offering benefits are all certified Halal by MUI. In terms of hotels, hotel kitchens are Halal certified by MUI.

    LPPOM MUI - Indonesia
    The Indonesian Ulema Council (MUI) is Indonesia’s pioneer body in the Halal Certification and Halal Assurance System internationally. It is the sole governing authority over what is deemed Halal within the country. Their certification oversees Halal labeling, monitoring, certification and law enforcement. MUI has very stringent criteria that restaurants need to follow before becoming certified. This includes that all materials should not be derived from pork or its derivatives, alcoholic beverages or their derivatives, or blood. Equipment and facilities should not be used to produce products containing pork or its derivatives. The company must have a written procedure to ensure the certified products originated from approved materials and were made in facilities that fulfill the criteria of Halal production facilities. The company must have written procedures regarding the implementation of critical activities, as well as a written procedure for the internal audit of the Halal Assurance System. This internal audit is performed based on a schedule, at least once every six months, or more often if necessary. The results of internal audits are delivered to LPPOM MUI as a periodical report every six months.


    Singapore

    Restaurants offering benefits are all certified Halal by MUIS. In terms of hotels, hotel kitchens are Halal certified by MUIS. No alcohol is served on premises.

    MUIS - Singapore
    The Majlis Ugama Islam Singapura (MUIS), also known as the Islamic Religious Council of Singapore is the sole authority in Singapore which can certify restaurants, manufacturing facilities, food outlets etc. as Halal. MUIS has a long track record in Halal certification and is well respected for developing processes and methodologies to ensure credibility of its certification. It has also introduced the Singapore MUIS Halal Quality Management System (HalMQ), an initiative to boost the credibility of its Halal certification mark internationally.

    Restaurants serving Halal food are generally of two types. When a restaurant itself is certified Halal then the restaurant will not serve any non-Halal food or beverages. In some cases the restaurants itself is not certified as Halal, but they serve food from Halal certified food preparation areas or kitchens. In such restaurants, they may still serve non-Halal beverages.


    Thailand

    Restaurants offering benefits are all certified Halal by CICOT. In terms of hotels, hotel kitchens are Halal certified by CICOT.

    CICOT – Thailand
    The Central Islamic Committee of Thailand (CICOT) criteria for Halal restaurants and Halal kitchen requires that the place where Halal food is cooked is free from anything prohibited by Islamic principles; that the materials and equipment used for the food and service is in accordance with Islamic principles; that the cleaning of cooking containers is separated from other containers used for items prohibited in Islam; that in transportation and selling of food, it is not mixed with items prohibited by Islam; and that the Chef or cooking supervisor is Muslim.


  • Partnerships

    MasterCard’s first partnership is with CrescentRating, a Singapore-based Muslim travel rating company, to create the Global Muslim Travel Index. The agreement was signed in October 2014, during the 10th World Islamic Economic Forum in Dubai. The Index, which will be released in January 2015 and will be updated quarterly, will allow Muslim travelers to identify the most Muslim-friendly destinations, as well as help the travel industry and investors understand and keep track of the growth potential each destination has to offer.

    CrescentRating is a leading authority on Halal Travel. Its vision is to enable Muslim travelers to explore the world with peace of mind by leading the growth of the Halal Travel segment to benefit travelers, travel service providers and the community as a whole. Crescentrating.com, HalalTrip.com and mobile application Crescent Trips bring a full portfolio of world leading products to ensure a hassle free Halal/Muslim Friendly Travel experience, whether you are travelling for leisure or business.



    MasterCard has also partnered with Zilzar, the world’s first global Muslim lifestyle marketplace e-commerce platform. The launch of Zilzar.com was officiated by the Prime Minister of Malaysia at the 10th World Islamic Economic Forum in Dubai. The collaboration will see MasterCard offering its expertise in world leading payment technology to support Zilzar.com’s infrastructure and provide a safe, secure and scalable payments capability. The collaboration will involve MasterCard offering guidance on securing and growing Zilzar’s payment technology infrastructure.

    Zilzar.com caters to Muslim consumers looking for Halal products and services. The online platform was developed to tap into the massive $2.5 trillion Muslim consumer market.