September 15, 2011
Hongkongers Spend at Least HK$1,500 on Eating Out Every Month, and One in Four Plan to Dine More, Play More in the Next Six Months
Hong Kong, 15 September 2011 – Hong Kong’s spending on dining and entertainment was one of the highest in Asia/Pacific, according to findings from the latest MasterCard survey on Consumer Purchasing Priorities – Dining and Entertainment.
On average local respondents claimed to set aside 18% of their monthly personal income to be spent on leisure and entertainment activities, the highest – along with China (18%) – across all 14 markets in the region. They also spend approximately HK$1,520 (US$195) per month on eating out, ranked third in the region after Japan (US$213) and Singapore (US$212).
One in four (26%) respondents from Hong Kong plan to dine out more and spend more time on leisure and entertainment activities in the coming six months, making it the second most optimistic market in Asia/Pacific after India for dining and South Korea for entertainment.
“While it is no surprise that dining and entertainment are at the top of consumer spending priorities, Hong Kong is after all famed for its culinary excellence, it is encouraging to see local consumers are one of the most optimistic in the region despite inflation and economic uncertainty,” said Jeroen van Son, Head of Hong Kong and Macau, MasterCard Worldwide.
In Asia/Pacific, the majority of respondents (17%) expect to eat out more in the coming six months. India (27%), Hong Kong (26%) and Singapore (23%) rank well above the Asia/Pacific average with the strongest intention to eat out more often; while Philippines (45%), Malaysia and Thailand (both 39%) saw the highest proportions of respondents who plan to eat out less in the next six months.
Overall outlook for time spent on leisure is optimistic for respondents from South Korea (33%), Hong Kong and Singapore (both 26%) compared to other markets. 20% of respondents in the region plan to spend more time in the next six months on leisure and entertainment activities.
Other interesting findings about Hong Kong consumers include:
- Mid-range family restaurants (82%), fast food restaurants (81%), and food courts (80%) are the most popular among local diners. Most respondents visited each place approximately nine times every month.
- Watching movies at the cinema is the most popular leisure activity in Hong Kong, with three quarters (74%) of respondents having been to a movie in the past six months. These respondents had on average gone to a cinema 3 times a month.
- Interestingly, karaoke lounges are the third most popular entertainment outlet. Nearly one in two (43%) respondents went for karaoke in the past six months.
- Older and more affluent consumers were more likely to go to live performances and sporting events than their counterparts.
The latest survey was conducted from 15 March to 27 April 2011 and involved 10,374 consumers from 14 markets. Data collection was via internet surveys, personal, telephone and Computer Aided Telephone interviews, with the questionnaire translated to the local language wherever appropriate and necessary. The Index and its accompanying reports do not represent MasterCard financial performance.
|1||Mid-Range Family Restaurant||1||Cinema|
|2||Quick Serve/ Fast Food Restaurant||2||Amusement/ Theme Park|
|3||Food Court||3||Karaoke Lounge|
|4||Fine Dining Restaurant (Standalone)||4||Live Performance|
|5||Fine Dining Restaurant (Within hotel)||5||Video Arcade|
The MasterCard Worldwide Index suite in Asia/Pacific, Middle East and Africa includes the long-running MasterCard Worldwide Index of Consumer Confidence, as well as the MasterCard Worldwide Index of Women’s Advancement, Online Shopping, Index of Financial Literacy, and the Index of Global Destination Cities. In addition to the Indices, MasterCard’s research properties also include a range of consumer surveys including Ethical Spending and a series on Consumer Purchasing Priorities (covering Travel, Dining & Entertainment, Education, Money Management, Luxury and General Shopping).
MasterCard also regularly releases Insights reports providing analysis of business dynamics, financial policies and regulatory activities in the Asia/Pacific, Middle East and Africa region. Over 80 Insights reports have been produced since 2004.
MasterCard has also released a series of four books on Asian consumer insights, authored by Dr. Yuwa Hedrick-Wong, Global Economic Advisor for MasterCard Worldwide and published by John Wiley & Sons.
MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news.