June 08, 2011
Research on 132 Destination Cities Reveals Year-on-Year Growth in International Visitor Arrivals and Expenditure Led by Asian Cities, with Taipei Ranking Highly on Both
Taipei, 1 Jun 2011: The world’s most dynamic cities, including Taipei, are leading the global financial recovery through their connectivity and as destination cities for international visitors, according to the MasterCard Worldwide Index of Global Destination Cities released today.
The MasterCard Index of Global Destination Cities is a new approach to understanding the global economy from the perspective of connectivity between global cities, especially in terms of international travel and cross-border expenditures.
The Index ranks cities in terms of the number of their total international visitor arrivals and the cross-border spending by these same visitors in the destination cities, and gives visitor and passenger growth forecasts for 2011. The Index shows total outbound air passenger departures and expenditures across 132 global cities grew by 9.2% and 14.6% year-on-year respectively, surpassing world GDP growth.
Cities in Asia/Pacific account for eight of the top twentycities globally in terms of visitor arrivals by air with Bangkok ranked third, projected to have 11.5 million visitors this year, followed by Singapore with 11.4 million and Hong Kong with 10.9 million visitors.
Overall, Taipei ranked 19th in the world in terms of international visitors with 5.4 million people expected this year, and 17th globally by cross border expenditure with inbound passengers spending $8.5 billion on their travels.
However, the city features prominently as a high growth destination, ranking 7th in the world in terms of both its growth rates for international visitor arrivals (16.9%) and visitor expenditures (20.3%), showing its huge potential as a commercial hub and a global city.
Beijing and Shanghai are ranked second and third in the Asia/ Pacific region, with visitor growth rates estimated at 20.2% and 18.6% respectively, reflecting their rising attraction as China’s most important destination cities. Overall, four out of the top five high growth Asia/Pacific destination cities by international arrivals herald from the Greater China region with Hong Kong ranked fourth with a growth rate of 17.4%.
Asian cities also ranked highly on visitor spending with Bangkok ranked fourth globally with US$14.4 billion expected to be spent by inbound passengers in 2011; Sydney ranked sixth with US$13.8 billion, Singapore ranked ninth US$10.8 billion and Hong Kong tenth with US$10.4 billion. The region dominated in terms of expenditure growth rates with Shanghai (24.3%), Singapore (23.9%), Hong Kong (23.6%) and Tokyo (20.8%) leading the charge.
Julie Yang, Head of Taiwan, MasterCard Worldwide, said: “The solid growth in international arrivals and cross border spending in both business travel and tourism shows the huge potential of Taipei as a commercial hub and a global city. With its Top 20 ranking globally and double-digit growth forecasts, it is clearly a rising star among the world’s leading cities.”
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