February 01, 2011
Bangkok, 1 February 2011: The latest survey on online shopping habits by MasterCard Worldwide revealed that 67% of Thai respondents access the internet for online shopping, slightly higher than the average across the 15 markets surveyed (61%). The findings also revealed that women and consumers aged between 25 - 34 years old are more likely to shop online than their counterparts. Thai consumers topped the survey for mobile shopping with 34% of respondents purchasing items through their mobile phones during the past three months and 30% of the respondents looking to do so in the next six months.
This year MasterCard has released its first Index on Online Shopping. The index serves as a benchmark that measures consumers’ propensity to shop online. The survey was conducted from 3 September to 1 October 2010 and covered 8,500 respondents across 15 markets: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Africa, South Korea, Taiwan, Thailand and the UAE. The survey and the accompanying Insights Report do not represent MasterCard financial performance.
“Online shopping, especially making purchases via mobile phones have become significantly more popular in Thailand. This shift in consumer behavior indicates that shoppers in Thailand have become more IT savvy and diversified, not only in what they buy, but how and where they make their purchases. It is also encouraging to see Thai consumers having more positive attitudes towards online shopping – with 92% of the respondents feeling that payment facilities are more secured," said Eileen Wee, vice president and senior country manager, Thailand, MasterCard Worldwide.
The top five items purchased online are airline tickets (33%), ladies clothing and accessories (32%), CDs/DVDs/VCDs (29%), hotel accommodation (27%) and cosmetics (25%). The top five mobile shopping items are health and fitness products (24%), ready to eat / home delivery meals (22%), movie/concert tickets (20%), phone application/software (19%) and cosmetics (17%)
It has been another big year for Thailand’s e-commerce industry, with increased availability of high speed internet connections. The increase in online shopping was driven by key factors including, site offers secure payment facility (92%), convenient payment methods (89%), price/value of the items (86%), good exchange or return policy (85%), speed of transaction (85%) and website being user-friendly (84%).
Among APMEA markets, Korea scored the highest accessing rate for online shopping (85%) followed by China (84%), Japan (75%, India (67%) and Thailand (67%). For mobile shopping during the past three months, consumers in Thailand are most likely to shop via mobile Internet (34%) followed by Indonesia (29%), India (28%), China (23%) and South Korea (19%).
Amongst the total respondents, 500 consumers surveyed were Thais between the ages of 18 and 64 years with personal bank accounts and who accessed the internet at least once a week.
Other highlights for Thailand:
- 67% of the Thai respondents tend to browse online but would only purchase online occasionally, 22% tend to browse and then purchase online, 8% tend to browse online but would only make the purchase through offline channels and 3% tend to browse and purchase through offline channels only.
- Top factors that trigger impulse online shopping included low price/substantial discount on pries compared to offline channels (67%), advertisements and promotions (56%), unique products only available online (52%), items available online faster than in any of the stores in their cities (38%) and just felt like buying in general when browsing online (29%)
- Top five items that trigger impulse shopping are CDs/DVDs/VCDs (40%), Airline tickets (39%), personal care and beauty (36%), hotel accommodation (35%) and cosmetics (33%)
- Top five most visited category websites include music download e.g. iTunes (51%), cinemas (50%), retailers for clothing and accessories (45%), books/CDs/DVDs (44%) and restaurants/home delivery of meals (38%)
NOTE TO EDITORS: More information and previously released MasterCard survey results can be found at www.masterintelligence.com
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The MasterCard Worldwide Index suite in Asia/Pacific, Middle East and Africa includes the long-running MasterCard Worldwide Index of Consumer Confidence, as well as the MasterCard Worldwide Index of Women’s Advancement, Online Shopping, Index of Financial Literacy, and the Index of Global Destination Cities. In addition to the Indices, MasterCard’s research properties also include a range of consumer surveys including Ethical Spending and a series on Consumer Purchasing Priorities (covering Travel, Dining & Entertainment, Education, Money Management, Luxury and General Shopping).
MasterCard also regularly releases Insights reports providing analysis of business dynamics, financial policies and regulatory activities in the Asia/Pacific, Middle East and Africa region. Over 80 Insights reports have been produced since 2004.
MasterCard has also released a series of four books on Asian consumer insights, authored by Dr. Yuwa Hedrick-Wong, Global Economic Advisor for MasterCard Worldwide and published by John Wiley & Sons.
MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news.