April 09, 2013
Denpasar, Bandung and Yogyakarta the Most Favored Destinations for Domestic Travel
TWEET: #Indonesians choose to holiday closer to home, preferring domestic destinations: #MasterCard survey http://bit.ly/XGRBmW
Indonesia, 9 April 2013 – According to the latest MasterCard survey on travel, most Indonesians prefer to spend their holiday domestically than to travel abroad. Denpasar topped the list of the most desired domestic destination, edging out last year’s top travel spot Bandung, which is now ranked second place. Yogyakarta’s position as the third most favorite holiday destination for domestic tourists remains unchanged from last year.
The consumer purchasing priorities survey showed that 87.5% of domestic travelers in Indonesia prefer to use cash on their holiday, while only 4.5% prefer charging purchases to their credit or debit cards. In addition, 7.7% of the respondents stated that they do not incur personal expenses while traveling domestically.
The MasterCard survey also revealed some of the difficulties encountered by Indonesian travelers who travel abroad. More than half (53%) of the respondents who did not travel internationally agreed that the lack of disposable income was the main obstacle to overseas leisure travel. They also added that rising household costs (38%), lack of interest to travel abroad (22%), inability to take a job leave (13%) and savings for primary needs (10%) are the other factors that prevented them from traveling abroad.
When respondents were asked which city they would choose outside Indonesia for holiday destinations if the travelling expenses were to be provided free of charge; 21% of the respondents chose Singapore as the top holiday destination, followed by Mecca with a percentage of 17% and Paris in the third position with 13%.
MasterCard’s research on consumer purchasing priorities also revealed the average expenditure per-person spent during holiday, both domestically and internationally. On average, a person spends around Rp. 1.5 million for domestic trips and approximately Rp. 9.35 million for international travel.
MasterCard Indonesia Country Manager, Irni Palar, said, “The results of this survey conducted by MasterCard highlights the great potential of tourism in Indonesia. Furthermore, these findings can also be used as a foundation for tourism development strategy in the country for the years to come. ”
The MasterCard Survey on Consumer Purchasing Priorities is released twice a year, and is aimed to show consumer spending priorities, including education, travel, dining and entertainment, financial management and consumption of luxury goods in 14 markets in Asia Pacific. Results are based on a survey conducted from November to December 2012 consisting 417 respondents between the ages of 18-64 who own a savings account. The survey and its accompanying reports do not reflect MasterCard’s financial performance.
The MasterCard Worldwide Index suite in Asia/Pacific, Middle East and Africa includes the long-running MasterCard Worldwide Index of Consumer Confidence, as well as the MasterCard Worldwide Index of Women’s Advancement, Online Shopping, Index of Financial Literacy, and the Index of Global Destination Cities. In addition to the Indices, MasterCard’s research properties also include a range of consumer surveys including Ethical Spending and a series on Consumer Purchasing Priorities (covering Travel, Dining & Entertainment, Education, Money Management, Luxury and General Shopping).
MasterCard also regularly releases Insights reports providing analysis of business dynamics, financial policies and regulatory activities in the Asia/Pacific, Middle East and Africa region. Over 80 Insights reports have been produced since 2004.
MasterCard has also released a series of four books on Asian consumer insights, authored by Dr. Yuwa Hedrick-Wong, Global Economic Advisor for MasterCard Worldwide and published by John Wiley & Sons.
MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news.