November 10, 2014
Consumers in Morocco are very optimistic about Quality of Life
To tweet this news, copy and paste: NEWS: Consumer Confidence Remains Steady in #Morocco: #MasterCard Index
Casablanca, Morocco, 10th November 2014 – MasterCard has revealed the results of its latest Consumer Confidence IndexTM, which indicates that Consumer Confidence in Morocco has dipped as compared to last year with a score of 79.6.
Consumers in Morocco expressed a decline in sentiment about the majority of indicators measured in the Index. When compared to the previous edition of the survey released six months ago, consumers feel slightly more optimistic about Quality of Life (85.3 vs. 83.6). However, consumers feel less optimistic about Regular Income (85.7 vs. 92.9), Stock Market (73.1 vs. 85.7), Employment (78.7 vs. 83.3) and Economy (75.0 vs. 80.6) indicators.
The latest findings also indicate that female respondents are slightly more optimistic than male respondents about the coming months (81.4 vs. 77.6), and that consumers over the age of 45 years (82.5) are more optimistic than younger respondents (77.6).
“Due to the rise in in prices of food and education, coupled with the decline in agriculture added-value, consumer confidence in the market has seen a slight decline in 2014. However, consumers are largely optimistic about the quality of life as the country’s GDP is expected to rise in the coming six months,” said Faissal Khdiri, Vice President & Regional Manager, North & French Speaking Sub-Sahara Africa, MasterCard.
Across Africa, the consumer confidence level is less optimistic at an average of 70.8, down from 79.1 in the previous edition of the index. This sentiment is reflected across all five indicators. Respondents in Africa are less optimistic about Regular Income (79.6. vs. 85.9), Stock Market (67.2 vs. 77.4), Employment (68.6 vs. 78.5) Economy (66.9 vs. 77.1) and Quality of Life (71.5 vs. 76.5.)
In Africa, consumer confidence is the highest in Nigeria, with a score of 96.9. Nigeria is followed by Morocco (79.6), South Africa (58.7) and Kenya (38.8).
The MasterCard Index of Consumer Confidence (“Index”) is based on a survey conducted between July 2014 and August 2014 on 12,205 respondents aged 18 – 64 in 27 countries within Asia/Pacific, Middle East and Africa. This is the 42nd survey of Consumer Confidence conducted since 1993.
The Index and its accompanying reports do not represent MasterCard’s financial performance.
Respondents were asked five questions pertaining to their six month outlook on the economy, employment prospects, the local stock market, their regular income prospects and their quality of life. The results of their responses were converted in five component indexes which were averaged to form the MasterCard Index™ of Consumer Confidence (MWICC) score. The MWICC Index score and the five component index scores range from 0 – 100 where 0 represents maximum pessimism, 100 represents maximum optimism and 50 represents neutrality.
The MasterCard Index™ of Consumer Confidence survey has a 20-year track record of consumer confidence indices collected from over 200,000 interviews, unequalled both in scope and history across Asia/Pacific, Middle East and Africa.
The MasterCard Index of Consumer Confidence is the most comprehensive and longest running survey of its kind in the region. In June 1997, the Index revealed a decline in consumer confidence – one month prior to the devaluation of the Thai baht that triggered the regional economic crisis. In June 2003, the Index score for Employment in Hong Kong dropped to a low score of 20.0. This was subsequently reflected in Hong Kong’s unemployment rate, which peaked just before September 2003 at eight percent.
The survey comprising the Asia/Pacific markets began in the first half of 1993 and has been conducted twice yearly since. Markets from the Middle East and Africa were included in the Index from 2004. Twenty seven markets now participate in the survey: Australia, Bangladesh, China, Egypt, Hong Kong, India, Indonesia, Japan, Kenya, Kuwait, Lebanon, Malaysia, Morocco, Myanmar, New Zealand, Nigeria, Oman, Philippines, Qatar, Saudi Arabia, South Korea, South Africa, Singapore, Taiwan, Thailand, United Arab Emirates and Vietnam. The latest MasterCard Index of Consumer Confidence survey was conducted from April to May 2013. A total of 12,205 qualified respondents were surveyed in the 27 markets with the sample being representative of the middle and upper income groups in each market.
The Index is calculated based with zero as the most pessimistic, 100 as most optimistic and 50 as neutral. Five economic factors are measured: Employment, the Economy, Regular Income, Stock Market and Quality of Life. The responses are consumers' thoughts on the six months ahead. Data collection was via internet surveys and face to face interviews, with the questionnaire translated to the local language wherever appropriate and necessary. The survey has a margin of sampling error of plus or minus four to five percentage points at the 95 percent confidence level.
The MasterCard Index suite in Asia/Pacific, Middle East and Africa includes the long-running MasterCard Index of Consumer Confidence, as well as the MasterCard Index of Women’s Advancement, MasterCard Survey on Online Shopping, MasterCard Index of Financial Literacy, and the MasterCard Index of Global Destination Cities. In addition to the Indices, MasterCard’s research properties also include a range of consumer surveys including Ethical Spending and a series on Consumer Purchasing Priorities (covering Travel, Dining & Entertainment, Education, Money Management, Luxury and General Shopping).
MasterCard also regularly releases Insights reports providing analysis of business dynamics, financial policies and regulatory activities in the Asia/Pacific, Middle East and Africa region. Over 80 Insights reports have been produced since 2004. MasterCard has also released a series of four books on Asian consumer insights, authored by Dr. Yuwa Hedrick-Wong, Global Economic Advisor for MasterCard and published by John Wiley & Sons.
MasterCard (NSYE: MA), www.mastercard.com is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter: @MasterCardMEA and @MasterCardNews, join the discussion on the Cashless Pioneers Blog and subscribe for the latest news on the MEA Engagement Bureau.