April 21, 2015
Women found to be more likely to make online purchases than men, and 45 to 49 year olds most likely to make a purchase online
Muscat, Oman, 21 April, 2015: MasterCard today released the results of its Online Shopping Behaviour study that indicates a steady increase in online shopping in Oman since 2012, with over a quarter accessing the internet to shop online in 2014. More than one in three respondents made a purchase online during the three months prior to the study being conducted, and 76 per cent of respondents were satisfied with their online shopping experience.
The Online Shopping Behaviour Survey, which measures consumers’ propensity to shop online, was conducted at the end of last year and was based on interviews with 4000 respondents across eight markets in the Middle East and North Africa including Oman.
"It is encouraging to see that online shopping in Oman is gradually increasing in popularity. Consumers value the safety and security of online payment facilities and the convenience of being able to shop on the go," said Aaron Oliver, Head of Emerging Payments – Middle East and Africa, MasterCard. "Considering Oman’s high mobile penetration rate, and the unbeatable convenience of being able to shop anywhere and anytime, it is not surprising to see that rates of shopping online via mobile are also steadily rising."
Airlines were found to enjoy the highest absolute spend with a significant lead over other leading categories including travel products, home appliances and electronic products.
eBay is the most commonly visited site for online shopping, trailed by Yallahoman, Muscat360, Amazon and Alshop. Respondents in Oman were found to be more likely to purchase from foreign websites than they were in 2013 although they pointed out that local sites offered benefits such as convenience and lower costs.
For consumers in Oman, key considerations while making an online purchase include security of the payment facility, the availability of convenient payment methods and the price or value of items. Other considerations include the reputation and user-friendliness of the website.
Note to editors: More information and previously released MasterCard survey results can be found at www.masterintelligence.com. The survey and its accompanying reports do not represent MasterCard financial performance.
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