January 01, 2011
The MasterCard Worldwide Survey on Consumer Confidence (MWICC) for Asia/Pacific, Middle East and Africa is released once a year.
The MasterCard Survey on Consumer Confidence is released once a year and provides valuable insights into consumers' confidence for the six months ahead. The latest survey was conducted from March to April 2011 and involved 17,620 consumers from across Asia/Pacific, Middle East and Africa. Data collection was via online, personal, telephone and Computer Aided Telephone interviews, with the questionnaire translated to the local language wherever appropriate and necessary.
The survey is designed to gauge the perceptions of people who have the experience and means of engaging in a wide spectrum of economic activities, which dictate the performance of the national economy. Thus, the basic requirement to qualify as a respondent is that he/she owns a bank account and is between 18 to 64 years old.. These requirements provide a feasible mechanism to maximize the inclusion of people who belong to the middle and upper income groups who are most likely to have disposable income in excess of spending on necessities and play a significant role in the performance of the consumer market and the economy.
The distribution of age and sex of the middle and upper income groups in each market is taken into consideration when designing the sampling frame. A standard minimum income is not used to qualify the respondents across all the markets covered in this survey due to difference in purchasing power parity and differing levels of income required to qualify for a credit card. To ensure consistency and comparability with the sample in previous studies, a quota based on sex and age is applied.
Face-to-Face Interviews, Standard Telephone Interviews, and Computer Aided Telephone Interviews (CATI) were used.