http://www1.mastercard.com/content/intelligence/en/topnav/topics/dining2019-08-14T04:22:34.946ZDiningAdobe Experience ManagerDining and Entertainment Tops Purchasing Priorities List for Third Year Running: MasterCard Survey Sumana Rajarethnam, Vani Viswanathan Additional Key Highlights: Asia/Pacific<ul> <li>Vietnam had the highest percentages across the region for each of their three top spending categories of Dining &amp; Entertainment (89%), Fashion &amp; Accessories (78%) and Fitness &amp; Wellness (69%).</li> <li>Children’s Education was in the top three spending categories for India (53%), Indonesia (49%), Malaysia (39.8%) and Thailand (37%).</li> <li>The most resilient category in Malaysia (79.7), Taiwan (78.2), the Philippines (76.7) and Hong Kong (76.7) was on continuing education for self-improvement, according to the MasterCard Worldwide Index of Consumer Purchasing Resilience&nbsp;</li> </ul> <p></p> Middle East and Levant (MEL)<ul> <li>Dining and entertainment is the highest spending category for next 6 months across all 6 markets in the Middle East. Some 98% of consumers in Egypt said they would consider spending on dining and entertainment in the next six months.</li> <li>For the region, the highest spending category is Dining &amp; Entertainment (76%), followed by Fashion &amp; Accessories (51%) and Children’s Education (41%).</li> <li>Some 63% of respondents across Middle East said they would keep their level of discretionary spending the same. Reflected across markets, the majority of respondents in all six markets said they would keep the same level of discretionary spending. Saudi Arabia stood out because it had the lowest percentage of respondents in the region (6%) saying they plan to decrease their level of discretionary spending, and the highest (41%) saying they plan to increase their level of discretionary spending.</li> <li>Children’s Education was the most resilient category in Egypt (99.3), Qatar (97.7) and Lebanon (95.2)</li> </ul> <p></p> Africa<ul> <li>Spending priorities in Africa are highest for Fashion &amp; Accessories (63%), Dining &amp; Entertainment (48%) and Children’s Education (35%).</li> <li>In Africa, the highest percentage of consumers who said they would spend on Fashion and Accessories (90%) and Dining and Entertainment (70%) came from Morocco. The highest percentage who said they would spend on Children’s Education was Kenya (58%).</li> <li>Some 42% of respondents in Africa said they would keep the same level of discretionary spending while 35% of respondents in Africa said they would increase their level of discretionary spending. The percentage of consumers who said they would increase the level of discretionary spending in Africa (35%) was higher than consumers who said the same in Asia/Pacific (19%), but lower than consumers in the Middle East (41%).</li> <li>The highest percentage of consumers in the region who said they would maintain their level of discretionary spending were in Morocco (81%). Some 64% of consumers in Nigeria said they would increase their level of discretionary spending, the highest in the region, while only 7% of consumers in Morocco said they would decrease their level of discretionary spending, the lowest in the region.</li> <li>Nigeria (98.4) had the highest resilience score for the Africa region in the Children’s Education category, according to the MasterCard Worldwide Index of Consumer Purchasing Resilience</li> </ul> <p></p> MasterCard and its Suite of Research Properties<p>The MasterCard Worldwide Index suite in Asia/Pacific, Middle East and Africa includes the long-running MasterCard Worldwide Index of Consumer Confidence, as well as the&nbsp;MasterCard Worldwide Index of Women’s Advancement, Online Shopping,&nbsp;Index of Financial Literacy, and the&nbsp;<a href="http://newsroom.mastercard.com/digital-press-kits/mastercard-global-destination-cities-index-2013/" target="_blank"><b>Index of Global Destination Cities</b></a>. In addition to the Indices, MasterCard’s research properties also include a range of consumer surveys including Ethical Spending&nbsp;and a series on&nbsp;Consumer Purchasing Priorities&nbsp;(covering&nbsp;Travel,&nbsp;Dining &amp; Entertainment, Education,&nbsp;Money Management,&nbsp;Luxury&nbsp;and General Shopping).</p> <p>MasterCard also regularly releases Insights reports providing analysis of business dynamics, financial policies and regulatory activities in the Asia/Pacific, Middle East and Africa region. Over 80 Insights reports have been produced since 2004.</p> <p>MasterCard has also released a series of four books on Asian consumer insights, authored by&nbsp;<a href="http://newsroom.mastercard.com/people/dyuwa/" target="_blank"><b>Dr. Yuwa Hedrick-Wong</b></a>, Global Economic Advisor for MasterCard Worldwide and published by John Wiley &amp; Sons.</p> About MasterCard Worldwide <p><a href="http://www.mastercard.com/index.html" target="_blank"><b>MasterCard</b></a>&nbsp;(NYSE: MA),&nbsp;<a href="http://www.mastercard.com/" target="_blank"><b>www.mastercard.com</b></a>,<b>&nbsp;</b>is a technology company in the global payments industry. We operate&nbsp;the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter <a href="https://twitter.com/#!/MasterCardNews" target="_blank"><b>@MasterCardNews</b></a><b>,&nbsp;</b>join the discussion on the&nbsp;<a href="http://newsroom.mastercard.com/blog/" target="_blank"><b>Cashless Conversations Blog</b></a>&nbsp;and&nbsp;<a href="http://newsroom.mastercard.com/subscribe/" target="_blank"><b>subscribe</b></a>&nbsp;for the latest <a href="http://newsroom.mastercard.com/" target="_blank"><b>news</b></a>.</p> Contacts<p>Sumana Rajarethnam<br> +65 6825 8064<br> <a href="mailto:srajarethnam@webershandwick.com">srajarethnam@webershandwick.com</a><br> <br> Vani Viswanathan<br> +65 6825 8053<br> <a href="mailto:vviswanathan@webershandwick.com">svviswanathan@webershandwick.com </a></p> The MasterCard Survey on Consumer Purchasing Priorities, released twice yearly, provides valuable insights into consumers’ discretionary spending priorities for the six months ahead. The latest survey was conducted from 13 September to 11 November 2010 and involved 10,502 consumers from 24 markets across Asia/Pacific, Middle East and Africa.http://www1.mastercard.com/content/intelligence/en/research/press-release/2011/dining-and-entertainment-tops-purchasing-priorities-list-for-third-year-running2011-01-20T16:00:00.000Z2011-01-20T16:00:00.000ZFood Courts, Cinemas and Gyms Get Asia/Pacific Consumers’ Time and Dollar: MasterCard Survey Georgette Tan, Vasundhara Subrahmanian Chart 1: Outlook for dining out in the six months ahead compared to the last six months (as percentage of respondents)<p><img src="/content/dam/intelligence/content-assets/chart1.jpg"></p> Chart 2: Intention to step up visits to the gym in the six months ahead (as percentage of respondents)<p><img height="287" width="578" src="/content/dam/intelligence/content-assets/chart2.jpg"></p> <p>&nbsp;</p> MasterCard and its Suite of Research Properties Asia/Pacific, Middle East & Africa <p>The MasterCard Worldwide Index suite in Asia/Pacific, Middle East and Africa includes the long-running MasterCard Worldwide Index of Consumer Confidence, as well as the MasterCard Worldwide Index of Women’s Advancement, Online Shopping, Index of Financial Literacy, and the Index of Global Destination Cities. In addition to the Indices, MasterCard’s research properties also include a range of consumer surveys including Ethical Spending and a series on Consumer Purchasing Priorities (covering Travel, Dining &amp; Entertainment, Education, Money Management, Luxury and General Shopping).</p> <p>MasterCard also regularly releases Insights reports providing analysis of business dynamics, financial policies and regulatory activities in the Asia/Pacific, Middle East and Africa region. Over 80 Insights reports have been produced since 2004.</p> <p>MasterCard has also released a series of four books on Asian consumer insights, authored by Dr. Yuwa Hedrick-Wong, Global Economic Advisor for MasterCard Worldwide and published by John Wiley &amp; Sons.</p> <p></p> About MasterCard<p><a href="http://www.mastercard.com/index.html" target="_blank"><b>MasterCard</b></a>&nbsp;(NYSE: MA),&nbsp;<a href="http://www.mastercard.com/" target="_blank"><b>www.mastercard.com</b></a>,<b>&nbsp;</b>is a technology company in the global payments industry. We operate&nbsp;the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter <a href="https://twitter.com/#!/MasterCardNews" target="_blank"><b>@MasterCardNews</b></a><b>,&nbsp;</b>join the discussion on the&nbsp;<a href="http://newsroom.mastercard.com/blog/" target="_blank"><b>Cashless Conversations Blog</b></a>&nbsp;and&nbsp;<a href="http://newsroom.mastercard.com/subscribe/" target="_blank"><b>subscribe</b></a>&nbsp;for the latest <a href="http://newsroom.mastercard.com/" target="_blank"><b>news</b></a>.</p> Contacts: <p><b>Georgette Tan</b><br> MasterCard Worldwide<br> <a href="mailto:georgette_tan@mastercard.com">georgette_tan@mastercard.com</a>,<br> +65 6390 5971<br> <br> <b>Vasundhara Subrahmanian</b><br> Weber Shandwick<br> <a href="mailto:vsubrahmanian@webershandwick.com">vsubrahmanian@webershandwick.com</a>,<br> +65 6825 8054<br> </p> The MasterCard Survey on Consumer Purchasing Priorities, released twice yearly, provides valuable insights into consumers’ discretionary spending priorities for the six months ahead. The latest survey was conducted from 15 March to 27 April 2011 and involved 10,374 consumers from 14 markets.http://www1.mastercard.com/content/intelligence/en/research/press-release/2011/food-courts-cinemas-and-gyms-get-asia-paific-consumers-time-and-dollar2011-10-30T16:00:00.000Z2011-10-30T16:00:00.000ZDining Out, Cinemas and KTV Are Top Priorities for Chinese Consumers: MasterCard Survey Huanyu Wu, Du Yanyan / Edward Guo Chinese Consumers Set Aside Average of 18% of Their Income for Leisure Activities; Highest in Asia/Pacific Region alongside Respondents from Hong Kong<p><b><i>Beijing, 17 October 2011</i></b> – Dining out is very popular amongst the Chinese, while going to the movies or to a karaoke lounge are their preferred forms of entertainment, according to findings from the latest MasterCard survey on Consumer Purchasing Priorities – Dining &amp; Entertainment.</p> <p>The survey showed that the average amount spent on dining out each month by Chinese consumers was US$135. This compares to US$213 in Japan, US$212 in Singapore, US$195 in Hong Kong and US$165 in Taiwan. In terms of the ratio of monthly average dining out expenses to monthly income, China (9.1%) was second only to Vietnam (9.2%), with Thailand (6.8%) coming in third. Looking ahead, 20% of respondents said they plan to eat out more in the coming months.</p> <p>The latest survey was conducted from 15 March to 27 April 2011 and involved 10,374 consumers from 14 markets. Data collection was via internet surveys, personal, telephone and Computer Aided Telephone interviews, with the questionnaire translated to the local language wherever appropriate and necessary. The Index and its accompanying reports do not represent MasterCard’s financial performance.</p> <p>In their leisure time, cinemas (57%) and karaoke lounges (50%) are popular forms of entertainment amongst those surveyed, with many making three trips to the cinema a month and at least one to two to KTV lounges. &nbsp;The survey also noted that a similar trend occurs in other Asian countries.&nbsp; Cinema-going is the preferred leisure activity amongst the majority in Singapore (75%), Hong Kong (74%), Korea (74%), Taiwan (65%) and the Philippines (61%).</p> <p>The average proportion of monthly income set aside for hobbies and leisure activities amongst Chinese respondents was 18%, with 55% spending more than 10% of their monthly income on these activities. Hong Kong’s ratio of spending to monthly income was also 18%, the highest in the region, alongside mainland China. The average proportion of monthly income set aside for leisure activities across the Asia-Pacific region was 13%.</p> <p>“The MasterCard survey results are interesting because they show that dining out and entertainment are actually areas where consumption levels relative to income in China are above average,” said Ling Hai, division president of Greater China for MasterCard Worldwide. “With the rapid growth in the number of movie theatres in China, going to the cinema will continue to be a very popular entertainment option. It’s also encouraging – particularly for us at MasterCard – to see that around 45% of fine dining visits are paid for using a credit card. I’m confident that this number will continue to grow.”</p> <p>Below are additional key findings from the MasterCard survey:</p> <p></p> Dining<ul> <li>Food courts and fast-food restaurants are the most popular types of dining outlets for Chinese consumers, followed by mid-range family restaurants. 82% of respondents said they eat at food courts on an average of eight times a month. Meanwhile, 81% said they went to fast-food restaurants nine times a month</li> </ul> <ul> <li>The frequency of visits to fine dining restaurants was not surprisingly lower than the number of visits to mid-priced restaurants. 66% of the respondents said they go to mid-range family restaurants on average five times a month</li> </ul> <ul> <li>The survey also split fine dining into two categories: standalone restaurants and hotels, which were respectively frequented by 23% and 17% of the respondents. In both cases, those surveyed had dined out at these locations twice a month on average</li> </ul> <ul> <li>The survey showed that respondents visited bars for dining just slightly more than they visited fine dining restaurants. Only 28% of respondents said they go to bars – and on average only three times a month</li> </ul> <p></p> Leisure Activities<ul> <li>Coming in behind cinema-going and karaoke, the survey indicated that amusement parks (39%) and arcades (34%) were popular as well. Although the latter attracted fewer respondents, the frequency of visits was actually higher than for cinemas and KTV lounges. Respondents visited theme parks five times a month and amusement arcades were usually visited three times a month</li> </ul> <ul> <li>For entertainment, just over a fifth of respondents went to bars or nightclubs (21%), and normally three times a month, while museums and art galleries (11%) had less appeal and were normally visited once a month</li> </ul> <ul> <li>Again, possibly because of expense or a lack of availability, few of the respondents (3%) participated in sports club activities, such as golf or team sports. However, more respondents (12%) said they go to health and fitness clubs on a regular basis – on average, seven times a month</li> </ul> <p>For the full report in English, go to: <a href="http://www.masterintelligence.com/"><b>www.masterintelligence.com</b></a></p> <p></p> MasterCard and its Suite of Research Properties Asia/Pacific, Middle East & Africa<p>The MasterCard Worldwide Index suite in Asia/Pacific, Middle East and Africa includes the long-running MasterCard Worldwide Index of Consumer Confidence, as well as the&nbsp;MasterCard Worldwide Index of Women’s Advancement, Online Shopping,&nbsp;Index of Financial Literacy, and the&nbsp;<a href="http://newsroom.mastercard.com/digital-press-kits/mastercard-global-destination-cities-index-2013/" target="_blank"><b>Index of Global Destination Cities</b></a>. In addition to the Indices, MasterCard’s research properties also include a range of consumer surveys including Ethical Spending&nbsp;and a series on&nbsp;Consumer Purchasing Priorities&nbsp;(covering&nbsp;Travel,&nbsp;Dining &amp; Entertainment, Education,&nbsp;Money Management,&nbsp;Luxury&nbsp;and General Shopping).</p> <p>MasterCard also regularly releases Insights reports providing analysis of business dynamics, financial policies and regulatory activities in the Asia/Pacific, Middle East and Africa region. Over 80 Insights reports have been produced since 2004.</p> <p>MasterCard has also released a series of four books on Asian consumer insights, authored by&nbsp;<a href="http://newsroom.mastercard.com/people/dyuwa/" target="_blank"><b>Dr. Yuwa Hedrick-Wong</b></a>, Global Economic Advisor for MasterCard Worldwide and published by John Wiley &amp; Sons.</p> About MasterCard <p><a href="http://www.mastercard.com/index.html" target="_blank"><b>MasterCard</b></a>&nbsp;(NYSE: MA),&nbsp;<a href="http://www.mastercard.com/" target="_blank"><b>www.mastercard.com</b></a>,<b>&nbsp;</b>is a technology company in the global payments industry. We operate&nbsp;the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter <a href="https://twitter.com/#!/MasterCardNews" target="_blank"><b>@MasterCardNews</b></a><b>,&nbsp;</b>join the discussion on the&nbsp;<a href="http://newsroom.mastercard.com/blog/" target="_blank"><b>Cashless Conversations Blog</b></a>&nbsp;and&nbsp;<a href="http://newsroom.mastercard.com/subscribe/" target="_blank"><b>subscribe</b></a>&nbsp;for the latest <a href="http://newsroom.mastercard.com/" target="_blank"><b>news</b></a>.</p> The MasterCard Survey on Consumer Purchasing Priorities, released twice yearly, provides valuable insights into consumers’ discretionary spending priorities for the six months ahead. The latest survey was conducted from 15 March to 27 April 2011 and involved 10,374 consumers from 14 markets across Asia/Pacific.http://www1.mastercard.com/content/intelligence/en/research/press-release/2011/dining-out-cinemas-and-ktv-are-top-priories-for-chinese-consumers2011-10-16T16:00:00.000Z2011-10-16T16:00:00.000ZDining and Entertainment is Top Priority Amongst Taiwanese: MasterCard Survey Mark LaiDining and Entertainment is Top Priority Amongst Taiwanese: MasterCard Survey<p><b><i>Taipei, 01 Oct 2011 </i></b>– Consumers from Taiwan continue to prioritize Dining &amp; Entertainment as an important part of their lives, with an optimistic outlook towards the coming months. The results of the latest MasterCard Worldwide Index of Consumer Purchasing Priorities - Dining and Entertainment, reflect that 89% of respondents from Taiwan plan to eat out more than or the same amount moving forward compared to what as they are currently doing.</p> <p>The latest survey was conducted from 15 March to 27 April 2011 and involved 10,374 consumers from 14 markets. Data collection was via internet surveys, personal, telephone and Computer Aided Telephone interviews, with the questionnaire translated to the local language wherever appropriate and necessary. <i>The Index and its accompanying reports do not represent MasterCard financial performance.</i></p> <p>Taiwanese consumers rank within the top 4 markets in Asia/Pacific for average spending on dining per month, at US$165 (almost NT $4785). This is behind respondents from Japan (US $213), Singapore (US $212) and Hong Kong (US $195).</p> <p>Spend on dining out as a percentage of monthly household income is 5.1% for Taiwanese respondents, slightly above the Asia/Pacific average of 4.9%. The top three markets spending the largest proportion of monthly household income on dining out were Vietnam (9.2%), China (9.1%) and Thailand (6.8%).</p> <p>Food courts came up as the most favored dining outlet amongst Taiwanese, receiving an average of six visits a month. Given the popularity of food courts, cash is the most preferred way of payment, however a strong 72% of Taiwanese respondents used a credit card when they visit fine dining restaurants.</p> <p>Looking towards the coming months, Taiwanese consumers are relatively stable in their intention to dine out, with 70% expecting to eat out the same as in the past 6 months, and only 17% anticipating that they will be eating out more. India (27%), Hong Kong (26%) and Singapore (23%) ranked as the top three countries in Asia/Pacific anticipating to eat out more.</p> <p>The MasterCard survey also revealed that shopping (50%) is the leisure activity of choice for people in Asia/Pacific. Dining out ranked second (46%), with surfing the internet chosen as the third most preferred activity (42%). In Taiwan however, the most popular leisure activity was dining out (64%), followed by surfing the internet (57%) and shopping (54%).</p> <p>The survey also revealed that the ratio of spending on leisure activities to monthly income in Taiwan is 13%, in line with the Asia/Pacific average.&nbsp; The top three markets spending on leisure as a proportion of their monthly household income are Hong Kong (18%), China (18%) and Thailand (17%). Looking ahead, 70% of Taiwanese respondents anticipate they will spend the same amount of time on leisure. South Korea (33%), Hong Kong (26%), and Singapore (26%) were more optimistic regarding expectations for leisure activities, their ratios all being over or near 30%.</p> <p>“The latest survey from MasterCard shows that Taiwanese respondents view dining and entertainment as an integral part of their daily lives, setting aside time and money to enjoy the finer things in life. However, with the state of the current global economic climate the way it is, it’s no surprise that consumers appear to be taking a conservative stance towards spending on entertainment when planning for the future, “said Julie Yang, head of Taiwan MasterCard Worldwide.</p> <p>Other key findings from the survey include:</p> <ul> <li>Going to the cinemas is a popular activity amongst Taiwanese with two-thirds of respondents planning to watch a movie at a cinema in the near future. This is followed by visiting a theme park (43%) and going to video arcades (42%).</li> <li>Taiwanese appear to be conscious about their fitness, with gyms being the most frequented recreational places (6 times/month) followed by sports bars (4 times/month) and nightclubs (3 times/month).</li> </ul> <p>For the full report go to: <a href="http://www.masterintelligence.com/"><b>www.masterintelligence.com</b></a></p> <p></p> MasterCard and its Suite of Research Properties Asia/Pacific, Middle East & Africa<p>The MasterCard Worldwide Index suite in Asia/Pacific, Middle East and Africa includes the long-running MasterCard Worldwide Index of Consumer Confidence, as well as the&nbsp;MasterCard Worldwide Index of Women’s Advancement, Online Shopping,&nbsp;Index of Financial Literacy, and the&nbsp;<a href="http://newsroom.mastercard.com/digital-press-kits/mastercard-global-destination-cities-index-2013/" target="_blank"><b>Index of Global Destination Cities</b></a>. In addition to the Indices, MasterCard’s research properties also include a range of consumer surveys including Ethical Spending&nbsp;and a series on&nbsp;Consumer Purchasing Priorities&nbsp;(covering&nbsp;Travel,&nbsp;Dining &amp; Entertainment, Education,&nbsp;Money Management,&nbsp;Luxury&nbsp;and General Shopping).</p> <p>MasterCard also regularly releases Insights reports providing analysis of business dynamics, financial policies and regulatory activities in the Asia/Pacific, Middle East and Africa region. Over 80 Insights reports have been produced since 2004.</p> <p>MasterCard has also released a series of four books on Asian consumer insights, authored by&nbsp;<a href="http://newsroom.mastercard.com/people/dyuwa/" target="_blank"><b>Dr. Yuwa Hedrick-Wong</b></a>, Global Economic Advisor for MasterCard Worldwide and published by John Wiley &amp; Sons.</p> About MasterCard Worldwide<p><a href="http://www.mastercard.com/index.html" target="_blank"><b>MasterCard</b></a>&nbsp;(NYSE: MA),&nbsp;<a href="http://www.mastercard.com/" target="_blank"><b>www.mastercard.com</b></a>,<b>&nbsp;</b>is a technology company in the global payments industry. We operate&nbsp;the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter <a href="https://twitter.com/#!/MasterCardNews" target="_blank"><b>@MasterCardNews</b></a><b>,&nbsp;</b>join the discussion on the&nbsp;<a href="http://newsroom.mastercard.com/blog/" target="_blank"><b>Cashless Conversations Blog</b></a>&nbsp;and&nbsp;<a href="http://newsroom.mastercard.com/subscribe/" target="_blank"><b>subscribe</b></a>&nbsp;for the latest <a href="http://newsroom.mastercard.com/" target="_blank"><b>news</b></a>.</p> The MasterCard Survey on Consumer Purchasing Priorities, released twice yearly, provides valuable insights into consumers’ discretionary spending priorities for the six months ahead.The research is based on a survey conducted between 15 March to 27 April 2011 and involved 10,374 respondents from 14 markets. The survey findings are part of MasterCard’s suite of research into Consumer Purchasing Priorities in the Asia/Pacific region.http://www1.mastercard.com/content/intelligence/en/research/press-release/2011/dining-and-entertainment-is-top-priority-amongst-taiwanese2011-09-30T16:00:00.000Z2011-09-30T16:00:00.000ZDining and Entertainment Tops Purchasing Priorities List for Third Year Running in Singapore: MasterCard Survey Ashwin Seshadri, Linda Lee Top spend category amongst MasterCard cardholders in Singapore in 2010 was Restaurants/Bars <p><b><i>Singapore, 7 February 2011</i></b>: Consumers in Singapore are living up to their food-lovers reputation as they continue to make Dining and Entertainment their top spending priority for the next six months. According to the MasterCard Survey on Consumer Purchasing Priorities released today, 74% of consumers in Singapore said they would spend on Dining and Entertainment in the next six months, the highest indicated level since the survey began, representing a growth of four points from six months ago. This is behind four other markets - Vietnam (89%), Korea (78%), India (75%) and Hong Kong (75%) – in the Asia/Pacific region. Dining and Entertainment has topped Singaporeans’ list of purchasing priorities for three years running.</p> <p>Meanwhile, Consumer Electronics ties with Fashion &amp; Accessories in second place at 58%, with International Personal Air Travel placing third on Singaporeans’ purchasing priorities at 45%.</p> <p>The MasterCard Survey on Consumer Purchasing Priorities provides valuable insights into consumers’ discretionary spending priorities for the six months ahead. The latest survey was conducted from 13 September to 11 November 2010 and involved 10,502 consumers from 24 markets<sup>[<a href="#1">1</a>]</sup> across Asia/Pacific, Middle East and Africa. In Singapore, 401 consumers were polled in this survey. Data collection was via internet surveys, personal, telephone and computer aided telephone interviews. <i>The Survey and its accompanying reports do not represent MasterCard financial performance.</i></p> <p><i></i>The survey also shows that over half (58%) of consumers in Singapore plan to maintain the same level of discretionary spending in the next six months, a slight dip from 60% six months ago. Meanwhile, 19% of Singaporeans intend to increase their spending, compared to 16% six months ago and 23% are planning to decrease their spending, down one percentage point from the second half of 2010.</p> <p></p> <p>In Asia/Pacific, Vietnam (62%), Australia (59%) and Korea (59%) have the highest percentage of consumers planning to maintain their level of discretionary spending, while countries with the highest percentage of consumers planning to increase their level of discretionary spending in the next six months are China (31%), Hong Kong (29%) and India (26%).</p> <p>In 2010, the top spend category amongst MasterCard cardholders in Singapore was Restaurants/Bars. This is in line with what Singaporeans indicated would be their top spending priority – Dining and Entertainment – in the MasterCard Survey on Consumer Purchasing Priorities in 2010. Other top spend categories in 2010 include Airlines, Healthcare, Clothing Stores and Food Stores.</p> <p>Julienne Loh, vice president and country manager, Singapore, MasterCard Worldwide, said, “Singaporeans have once again put dining and entertainment at the top of their spending priorities, reflecting the local culture behind Singapore’s reputation as one of Asia’s leading hotspots for food and fun. It is also encouraging to note that there is significant upward movement for the top three spending priorities. These are the key contributing factors pointing to an expected increase in discretionary spending by Singapore consumers in the coming months.''</p> <p><a name="1"></a>[1] <i>Markets surveyed include Australia, China, Egypt, Hong Kong, India, Indonesia, Japan, Kenya, Kuwait, Lebanon, Malaysia, Morocco, New Zealand, Nigeria, Philippines, Qatar, Saudi Arabia, South Africa, South Korea, Singapore, Taiwan, Thailand, United Arab Emirates and Vietnam.&nbsp;</i></p> <p></p> MasterCard and its Suite of Research Properties<p>The MasterCard Worldwide Index suite in Asia/Pacific, Middle East and Africa includes the long-running MasterCard Worldwide Index of Consumer Confidence, as well as the&nbsp;MasterCard Worldwide Index of Women’s Advancement, Online Shopping,&nbsp;Index of Financial Literacy, and the&nbsp;<a href="http://newsroom.mastercard.com/digital-press-kits/mastercard-global-destination-cities-index-2013/" target="_blank"><b>Index of Global Destination Cities</b></a>. In addition to the Indices, MasterCard’s research properties also include a range of consumer surveys including Ethical Spending&nbsp;and a series on&nbsp;Consumer Purchasing Priorities&nbsp;(covering&nbsp;Travel,&nbsp;Dining &amp; Entertainment, Education,&nbsp;Money Management,&nbsp;Luxury&nbsp;and General Shopping).</p> <p>MasterCard also regularly releases Insights reports providing analysis of business dynamics, financial policies and regulatory activities in the Asia/Pacific, Middle East and Africa region. Over 80 Insights reports have been produced since 2004.</p> <p>MasterCard has also released a series of four books on Asian consumer insights, authored by&nbsp;<a href="http://newsroom.mastercard.com/people/dyuwa/" target="_blank"><b>Dr. Yuwa Hedrick-Wong</b></a>, Global Economic Advisor for MasterCard Worldwide and published by John Wiley &amp; Sons.</p> About MasterCard Worldwide <p><a href="http://www.mastercard.com/index.html" target="_blank"><b>MasterCard</b></a>&nbsp;(NYSE: MA),&nbsp;<a href="http://www.mastercard.com/" target="_blank"><b>www.mastercard.com</b></a>,<b>&nbsp;</b>is a technology company in the global payments industry. We operate&nbsp;the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter <a href="https://twitter.com/#!/MasterCardNews" target="_blank"><b>@MasterCardNews</b></a><b>,&nbsp;</b>join the discussion on the&nbsp;<a href="http://newsroom.mastercard.com/blog/" target="_blank"><b>Cashless Conversations Blog</b></a>&nbsp;and&nbsp;<a href="http://newsroom.mastercard.com/subscribe/" target="_blank"><b>subscribe</b></a>&nbsp;for the latest <a href="http://newsroom.mastercard.com/" target="_blank"><b>news</b></a>.</p> The MasterCard Survey on Consumer Purchasing Priorities, released twice yearly, provides valuable insights into consumers’ discretionary spending priorities for the six months ahead. The latest survey was conducted from 13 September to 11 November 2010 and involved 10,502 consumers from 24 markets across Asia/Pacific, Middle East and Africa.http://www1.mastercard.com/content/intelligence/en/research/press-release/2011/dining-and-entertainment-tops-purchasing-priorities-list-for-third-year-running02011-02-06T16:00:00.000Z2011-02-06T16:00:00.000ZDining and Entertainment Tops Koreans’ Purchasing Priorities: MasterCard Survey IW Cho, MH Kim Dining and Entertainment Tops Koreans’ Purchasing Priorities: MasterCard Survey<p><b><i>S</i></b><b><i>eoul</i></b><b><i>, </i></b><b><i>7</i></b><b><i> </i></b><b><i>March </i></b><b><i>2011</i></b>: Consumers in Korea said Dining and Entertainment (78%) would be their top purchasing priority for the next six months, according to the MasterCard Survey on Consumer Purchasing Priorities. Besides Dining and Entertainment, Korean consumers responded that Fashion and Accessories (56%), Consumer Electronics (48%), Continuing Education for Self-Improvement (42%), Children’s Education (38%), Fitness and Wellness (37%), and Personal Air Travel (31%) are their top spending priorities in the next six months.</p> <p>Among Korean respondents, 18% of consumers plan to increase their discretionary spending, 59% of them plan to maintain their level of discretionary spending, and the remaining 23% of consumers plan to decrease their discretionary spending.</p> <p></p> <p>The MasterCard Survey on Consumer Purchasing Priorities, released twice yearly, provides valuable insights into consumers’ discretionary spending priorities for the six months ahead. The latest survey was conducted from 13 September to 11 November 2010 and involved 10,502 consumers from 24 markets<sup>[<a href="#1">1</a>]</sup> across Asia/Pacific, Middle East and Africa. Data collection was via internet surveys, personal, telephone and Computer Aided Telephone interviews, with the questionnaire translated to the local language wherever appropriate and necessary. <i>The Survey and its accompanying reports do not represent MasterCard financial performance.</i><i></i></p> <p></p> <p>Similarly, consumers across the Asia/Pacific region expect Dining and Entertainment to be their top spending priority for the next six months. 69% of consumers in Asia/Pacific said they would spend on Dining and Entertainment in the next six months, just a percentage point shy of the highest indicated level since the survey began, representing a growth of four points from six months ago.</p> <p>In all but one of the Asia/Pacific markets included in the survey, Dining and Entertainment was the top spending priority. The top three markets in the region were Vietnam (89%), Korea (78%) and Hong Kong (75%).</p> <p>The percentage of consumers in Asia/Pacific going to spend on Fashion and Accessories has increased by 6 percentage points to 50% from six months ago. The category is second only to Dining and Entertainment in Australia (50%), New Zealand (53%), Singapore (58%), China (64%) and Vietnam (78%). Another category that grew was Consumer Electronics. Some 43% of consumers surveyed across Asia/Pacific plan to spend on consumer electronics in the next six months, up 6 points from the second half of 2010.</p> <p>The growth trend in Asia/Pacific for spending priorities in the Dining and Entertainment, Fashion and Accessories and Consumer Electronics categories is supported by the fact that most consumers are planning to maintain the same level of discretionary spending for the first half of 2011 as six months ago. Some 52% of consumers in Asia/Pacific are planning to maintain the same level of discretionary spending, while 19% intend to increase their spending and 29% are planning to decrease their spending. Taken together, these numbers represent the most favorable sentiment in terms of discretionary spending intentions since the survey started collecting this data.</p> <p>In Asia/Pacific, China (31%), Hong Kong (29%) and India (26%) have the highest percentage of consumers planning to increase their discretionary spending in the next six months while countries with the highest percentage of consumers planning to maintain their level of discretionary spending are Vietnam (62%), Australia (59%) and Korea (59%).</p> <p>Derived from data in the survey, the MasterCard Worldwide Index of Consumer Purchasing Resilience measures how resilient the categories in the survey are to unexpected cutbacks in planned expenditure. A scale of 0 to 100 is used for the Index, with 100 being the most resilient. The more resilient a category is, the less likely there will be a reduction in spending for that category in the event of an unexpected shock to expenditure.</p> <p>According to the MasterCard Worldwide Index of Consumer Purchasing Resilience, the most resilient category for discretionary spending is private tuition and extracurricular activities for one’s children. The category was the most resilient in half of the markets surveyed, with the highest Index scores for the Asia/Pacific in India (95.7), Vietnam (92.7) and Indonesia (88.9).</p> <p>Personal Air Travel is the most resilient category in Australia (72.8) and Singapore (64.4). Consumer electronics tops the Index in Japan (68.5), Fitness and Wellness in New Zealand (76.7) while Fashion and Accessories is the most resilient category in Morocco (85.4).</p> <p>Yunsok Chang, group executive, Global Products and Solutions, Asia/Pacific, Middle East &amp; Africa, MasterCard Worldwide, said “While it is no surprise that dining and entertainment is at the top of consumers priorities again, it is interesting to see continued positive movement in terms of priorities for the three top categories for the third year running – this is in line with regional economic sentiment and growth over the last six months. Combined with the data on discretionary spending, which are at the highest levels since the survey began, the latest findings show strong consumer sentiment for private consumption over the first half of 2011.”</p> <p><a name="1"></a>[1] <i>Markets surveyed include Australia, China, Egypt, Hong Kong, India, Indonesia, Japan, Kenya, Kuwait, Lebanon, Malaysia, Morocco, New Zealand, Nigeria, Philippines, Qatar, Saudi Arabia, South Africa, South Korea, Singapore, Taiwan, Thailand, United Arab Emirates and Vietnam.&nbsp;</i></p> <p></p> MasterCard and its Suite of Research Properties <p>The MasterCard Worldwide Index suite in Asia/Pacific, Middle East and Africa includes the long-running MasterCard Worldwide Index of Consumer Confidence, as well as the&nbsp;MasterCard Worldwide Index of Women’s Advancement, Online Shopping,&nbsp;Index of Financial Literacy, and the&nbsp;<a href="http://newsroom.mastercard.com/digital-press-kits/mastercard-global-destination-cities-index-2013/" target="_blank"><b>Index of Global Destination Cities</b></a>. In addition to the Indices, MasterCard’s research properties also include a range of consumer surveys including Ethical Spending&nbsp;and a series on&nbsp;Consumer Purchasing Priorities&nbsp;(covering&nbsp;Travel,&nbsp;Dining &amp; Entertainment, Education,&nbsp;Money Management,&nbsp;Luxury&nbsp;and General Shopping).</p> <p>MasterCard also regularly releases Insights reports providing analysis of business dynamics, financial policies and regulatory activities in the Asia/Pacific, Middle East and Africa region. Over 80 Insights reports have been produced since 2004.</p> <p>MasterCard has also released a series of four books on Asian consumer insights, authored by&nbsp;<a href="http://newsroom.mastercard.com/people/dyuwa/" target="_blank"><b>Dr. Yuwa Hedrick-Wong</b></a>, Global Economic Advisor for MasterCard Worldwide and published by John Wiley &amp; Sons.</p> About MasterCard Worldwide<p><a href="http://www.mastercard.com/index.html" target="_blank"><b>MasterCard</b></a>&nbsp;(NYSE: MA),&nbsp;<a href="http://www.mastercard.com/" target="_blank"><b>www.mastercard.com</b></a>,<b>&nbsp;</b>is a technology company in the global payments industry. We operate&nbsp;the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter <a href="https://twitter.com/#!/MasterCardNews" target="_blank"><b>@MasterCardNews</b></a><b>,&nbsp;</b>join the discussion on the&nbsp;<a href="http://newsroom.mastercard.com/blog/" target="_blank"><b>Cashless Conversations Blog</b></a>&nbsp;and&nbsp;<a href="http://newsroom.mastercard.com/subscribe/" target="_blank"><b>subscribe</b></a>&nbsp;for the latest <a href="http://newsroom.mastercard.com/" target="_blank"><b>news</b></a>.</p> The MasterCard Survey on Consumer Purchasing Priorities, released twice yearly, provides valuable insights into consumers’ discretionary spending priorities for the six months ahead. The latest survey was conducted from 13 September to 11 November 2010 and involved 10,502 consumers from 24 markets across Asia/Pacific, Middle East and Africa.http://www1.mastercard.com/content/intelligence/en/research/press-release/2011/dining-and-entertainment-tops-koreans-purchasing-piorities2011-03-06T16:00:00.000Z2011-03-06T16:00:00.000ZDining out Still on the Menu for Cautious Consumers Julia RoganMasterCard Survey: Debit a Popular Payment Option for Gen <p><b><i>Sydney, 10 November 2011:</i></b> Despite continuing caution among consumers, Australians are still prepared to reward themselves through discretionary spending on entertainment and leisure activities, according to the latest MasterCard survey on Consumer Purchasing Priorities – Dining and Entertainment.</p> <p>Even though the latest ABS retail statistics show retail spending is experiencing some small growth<sup>[<a href="#1">1</a>]</sup>, overall Australian purse strings remain tight and the November RBA interest rate cut (of 0.25% to 4.50%) will provide welcome relief to households.</p> <p>This wave of research, which surveyed 647 Australians, highlights that consumers are still prepared to selectively spend on leisure and entertainment, although the proportion varies greatly amongst generation groups – with 12% of Gen Y allocating more than 30% of their monthly income; falling to 3% for Gen X and 1% for baby boomers. <i>The Index and its accompanying reports do not represent MasterCard financial performance.</i></p> <p></p> <p>Overall one in five Australians (22%) are setting aside 11-20 per cent of their monthly income for leisure and personal entertainment, with one in ten allocating as much as 21 to 30 per cent.</p> <p>However, personal entertainment falls low on the list of priorities for over a third of Australians when it comes to their expenditure, with almost one third (29%) spending less than six per cent of their monthly income on leisure activities. On average, 13 per cent of monthly income is dedicated to entertainment spend, which is below the Asia Pacific regional average of 14%.</p> <p>MasterCard Australia Country Manager Andrew Cartwright says: “Whilst the latest ABS statistics suggest small growth, overall Australians are keeping a watchful eye on the ever changing economic situation and are mindful of their outgoings. This means choices on non essential spending, such as leisure and entertainment, will be more carefully made with a sharper focus on value and satisfaction.”</p> <p><i><a name="1"></a>[1] September key retail trade figures from the Australian Bureau of Statistics,</i></p> <p></p> <p></p> <p><a href="http://www.abs.gov.au/AUSSTATS/abs@.nsf/mf/8501.0" target="_blank"><b>http://www.abs.gov.au/AUSSTATS/abs@.nsf/mf/8501.0</b></a></p> <p></p> <p></p> <p></p> Spending on Debit<p>Australians are also continuing to spend on dining out with friends and family and, on average, set aside US$136 on eating out each month. When it comes to footing the bill, all generations are recognising the benefits of paying on debit and accessing only the money available in their bank accounts, with Gen Y (18-29 year olds) most likely to use debit cards across all dining categories, from food courts to fine dining restaurants.</p> <p>MasterCard Australia Country Manager, Andrew Cartwright said this demonstrates the decline in the reliance on cash among younger consumers.</p> <p>“Gen Y is leading the charge when it comes to embracing a cashless society, through convenient payment technologies like <i>PayPass</i>. MasterCard’s research further highlights this trend alongside the rapid uptake and growth in <i>PayPass</i> transactions,[1] which this year exceeded one million transactions a month in Australia for the first time since its launch here.</p> <p>[1] MasterCard announced in March this year with the launch of Roadmap, that <i>PayPass</i> will be a standard feature on all newly issued MasterCard’s from October 2012</p> <p></p> Live Entertainment<p>When it comes to choosing where to spend their monthly entertainment budget, consumers vary greatly, with more than one third (34%) planning to attend live sporting events and almost half (48%) intending to go to a live performance over a six month period.</p> <p>In addition, Australians still clearly love a night out at the movies, with three quarters (75%) visiting the cinema over a six month period and almost a quarter (24%) going to the movies, two to three times a month.&nbsp;</p> <p></p> Other Key Research Findings:<ul> <li>42% of Australians plan to visit a pub or nightclub in the coming months</li> <li>Of those who visit pubs or bars, one third (33%) visit two to three times a month</li> <li>31% of Australians are looking to visit an amusement/theme park in the near future</li> <li>Nearly one third (32%) visit fine dining restaurants once per month</li> </ul> <p>&nbsp;For the full report go to: <a href="http://www.masterintelligence.com/"><b>www.masterintelligence.com</b></a></p> <p></p> MasterCard and its Suite of Research Properties Asia/Pacific, Middle East & Africa<p>The MasterCard Worldwide Index suite in Asia/Pacific, Middle East and Africa includes the long-running MasterCard Worldwide Index of Consumer Confidence, as well as the&nbsp;MasterCard Worldwide Index of Women’s Advancement, Online Shopping,&nbsp;Index of Financial Literacy, and the&nbsp;<a href="http://newsroom.mastercard.com/digital-press-kits/mastercard-global-destination-cities-index-2013/" target="_blank"><b>Index of Global Destination Cities</b></a>. In addition to the Indices, MasterCard’s research properties also include a range of consumer surveys including Ethical Spending&nbsp;and a series on&nbsp;Consumer Purchasing Priorities&nbsp;(covering&nbsp;Travel,&nbsp;Dining &amp; Entertainment, Education,&nbsp;Money Management,&nbsp;Luxury&nbsp;and General Shopping).</p> <p>MasterCard also regularly releases Insights reports providing analysis of business dynamics, financial policies and regulatory activities in the Asia/Pacific, Middle East and Africa region. Over 80 Insights reports have been produced since 2004.</p> <p>MasterCard has also released a series of four books on Asian consumer insights, authored by&nbsp;<a href="http://newsroom.mastercard.com/people/dyuwa/" target="_blank"><b>Dr. Yuwa Hedrick-Wong</b></a>, Global Economic Advisor for MasterCard Worldwide and published by John Wiley &amp; Sons.</p> About MasterCard Worldwide<p><a href="http://www.mastercard.com/index.html" target="_blank"><b>MasterCard</b></a>&nbsp;(NYSE: MA),&nbsp;<a href="http://www.mastercard.com/" target="_blank"><b>www.mastercard.com</b></a>,<b>&nbsp;</b>is a technology company in the global payments industry. We operate&nbsp;the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter <a href="https://twitter.com/#!/MasterCardNews" target="_blank"><b>@MasterCardNews</b></a><b>,&nbsp;</b>join the discussion on the&nbsp;<a href="http://newsroom.mastercard.com/blog/" target="_blank"><b>Cashless Conversations Blog</b></a>&nbsp;and&nbsp;<a href="http://newsroom.mastercard.com/subscribe/" target="_blank"><b>subscribe</b></a>&nbsp;for the latest <a href="http://newsroom.mastercard.com/" target="_blank"><b>news</b></a>.</p> The MasterCard Survey on Consumer Purchasing Priorities, released twice yearly, provides valuable insights into consumers’ discretionary spending priorities for the six months ahead.http://www1.mastercard.com/content/intelligence/en/research/press-release/2011/dining-out-still-on-the-menu-for-cautious-consumers2011-11-09T16:00:00.000Z2011-11-09T16:00:00.000ZLocal Consumers’ Spend on Dining and Entertainment Continues to Thrive Despite Inflation: MasterCard Survey Catherine Yuen, Gloria Lai Hongkongers Spend at Least HK$1,500 on Eating Out Every Month, and One in Four Plan to Dine More, Play More in the Next Six Months<p><b><i>Hong Kong, 15 September 2011 </i></b>– Hong Kong’s spending on dining and entertainment was one of the highest in Asia/Pacific, according to findings from the latest MasterCard survey on Consumer Purchasing Priorities – Dining and Entertainment.</p> <p>On average local respondents claimed to set aside 18% of their monthly personal income to be spent on leisure and entertainment activities, the highest – along with China (18%) – across all 14 markets<sup>[<a href="#1">1</a>]</sup> in the region. They also spend approximately HK$1,520 (US$195) per month on eating out, ranked third in the region after Japan (US$213) and Singapore (US$212).</p> <p>One in four (26%) respondents from Hong Kong plan to dine out more and spend more time on leisure and entertainment activities in the coming six months, making it the second most optimistic market in Asia/Pacific after India for dining and South Korea for entertainment.</p> <p>“While it is no surprise that dining and entertainment are at the top of consumer spending priorities, Hong Kong is after all famed for its culinary excellence, it is encouraging to see local consumers are one of the most optimistic in the region despite inflation and economic uncertainty,” said Jeroen van Son, Head of Hong Kong and Macau, MasterCard Worldwide.</p> <p>In Asia/Pacific, the majority of respondents (17%) expect to eat out&nbsp; more in the coming six months. India (27%), Hong Kong (26%) and Singapore (23%) rank well above the Asia/Pacific average with the strongest intention to eat out more often; while Philippines (45%), Malaysia and Thailand (both 39%) saw the highest proportions of respondents who plan to eat out less in the next six months.</p> <p>Overall outlook for time spent on leisure is optimistic for respondents from South Korea (33%), Hong Kong and Singapore (both 26%) compared to other markets. 20% of respondents in the region plan to spend more time in the next six months on leisure and entertainment activities.</p> <p>Other interesting findings about Hong Kong consumers include:&nbsp;</p> <ul> <li>Mid-range family restaurants (82%), fast food restaurants (81%), and food courts (80%) are the most popular among local diners. Most respondents visited each place approximately nine times every month.</li> <li>Watching movies at the cinema is the most popular leisure activity in Hong Kong, with three quarters (74%) of respondents having been to a movie in the past six months. These respondents had on average gone to a cinema 3 times a month.</li> <li>Interestingly, karaoke lounges are the third most popular entertainment outlet. Nearly one in two (43%) respondents went for karaoke in the past six months.</li> <li>Older and more affluent consumers were more likely to go to live performances and sporting events than their counterparts.</li> </ul> <p>The latest survey was conducted from 15 March to 27 April 2011 and involved 10,374 consumers from 14 markets. Data collection was via internet surveys, personal, telephone and Computer Aided Telephone interviews, with the questionnaire translated to the local language wherever appropriate and necessary. <i>The Index and its accompanying reports do not represent MasterCard financial performance.</i></p> <p></p> <p></p> <p></p> <p><i><a name="1"></a>[1] Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam&nbsp;</i></p> <p></p> <p></p> <p></p> Top Five Dining & Entertainment Outlets in Hong Kong<table border="1" cellspacing="0" cellpadding="0" width="100%"> <tbody><tr><th class="table-description" colspan="2"><b><u>Dining </u></b></th> <th class="table-description" colspan="2"><b><u>Entertainment</u></b></th> </tr><tr><td><b>1</b></td> <td>Mid-Range Family Restaurant</td> <td><b>1</b></td> <td>Cinema</td> </tr><tr><td><b>2</b></td> <td>Quick Serve/ Fast Food Restaurant</td> <td><b>2</b></td> <td>Amusement/ Theme Park</td> </tr><tr><td><b>3</b></td> <td>Food Court</td> <td><b>3</b></td> <td>Karaoke Lounge</td> </tr><tr><td><b>4</b></td> <td>Fine Dining Restaurant (Standalone)</td> <td><b>4</b></td> <td>Live Performance</td> </tr><tr><td><b>5</b></td> <td>Fine Dining Restaurant (Within hotel)</td> <td><b>5</b></td> <td>Video Arcade</td> </tr></tbody></table> <p><i><br type="_moz"> </i></p> MasterCard and its Suite of Research Properties Asia/Pacific, Middle East & Africa<p>The MasterCard Worldwide Index suite in Asia/Pacific, Middle East and Africa includes the long-running MasterCard Worldwide Index of Consumer Confidence, as well as the MasterCard Worldwide Index of Women’s Advancement, Online Shopping, Index of Financial Literacy, and the Index of Global Destination Cities. In addition to the Indices, MasterCard’s research properties also include a range of consumer surveys including Ethical Spending and a series on Consumer Purchasing Priorities (covering Travel, Dining &amp; Entertainment, Education, Money Management, Luxury and General Shopping).&nbsp;</p> <p>MasterCard also regularly releases Insights reports providing analysis of business dynamics, financial policies and regulatory activities in the Asia/Pacific, Middle East and Africa region. Over 80 Insights reports have been produced since 2004.</p> <p>MasterCard has also released a series of four books on Asian consumer insights, authored by Dr. Yuwa Hedrick-Wong, Global Economic Advisor for MasterCard Worldwide and published by John Wiley &amp; Sons.&nbsp;</p> <p></p> About MasterCard <p><a href="http://www.mastercard.com/index.html" target="_blank"><b>MasterCard</b></a>&nbsp;(NYSE: MA),&nbsp;<a href="http://www.mastercard.com/" target="_blank"><b>www.mastercard.com</b></a>,<b>&nbsp;</b>is a technology company in the global payments industry. We operate&nbsp;the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter <a href="https://twitter.com/#!/MasterCardNews" target="_blank"><b>@MasterCardNews</b></a><b>,&nbsp;</b>join the discussion on the&nbsp;<a href="http://newsroom.mastercard.com/blog/" target="_blank"><b>Cashless Conversations Blog</b></a>&nbsp;and&nbsp;<a href="http://newsroom.mastercard.com/subscribe/" target="_blank"><b>subscribe</b></a>&nbsp;for the latest <a href="http://newsroom.mastercard.com/" target="_blank"><b>news</b></a>.</p> The MasterCard Survey on Consumer Purchasing Priorities, released twice yearly, provides valuable insights into consumers’ discretionary spending priorities for the six months ahead. The latest survey was conducted from 15 March to 27 April 2011 and involved 10,374 consumers from 14 markets.http://www1.mastercard.com/content/intelligence/en/research/press-release/2011/local-consumers-spend-on-dining-and-entertainment-continue-to-thrive-despite-inflaton2011-09-14T16:00:00.000Z2011-09-14T16:00:00.000ZMovies and Eating Out Top Malaysians’ Reasons to Spend: MasterCard Survey Kashini Krishnamurthy, Nabila AdnanMovies and Eating Out Top Malaysians’ Reasons to Spend: MasterCard Survey <p><b><i>Kuala Lumpur, 1 November 2011: </i></b>Consumers across Asia/Pacific continue to plan to eat out and have a good time despite the global economic uncertainty. According to the results of the latest MasterCard Survey on Consumer Purchasing Priorities – Dining and Entertainment, nearly 80% of respondents among the Asia/Pacific markets surveyed want to spend more than or the same amount of time on dining out and leisure activities in the coming months as they are currently doing.<b><i></i></b></p> <p>Quick serve/fast-food restaurants (71%), mid-range family restaurants and cafés (68%), and food courts (66%) came up as the most popular dining outlets visited by respondents across Asia/Pacific in the past six months. In terms of the frequency of visit, though, the most favored were food courts, seeing an average of six visits a month by those respondents across Asia/Pacific who had visited a food court in the last six months. Topping the list were the Singaporean (16 times a month), Malaysian and Hong Kong (9 times each) and China (8 times) respondents. Next on the list was the quick-serve/fast-food restaurants category, led by Hong Kong (10 times a month) and China (9 times).</p> <p>In terms of the amount spent on eating out each month, the most lavish spenders in Asia/Pacific would be the Japanese (USD213 a month), Singaporeans (USD212) and Hong Kong consumers (USD195).&nbsp;&nbsp; On the other hand of the spectrum were the respondents from India and Indonesia – less than USD40 a month – a reflection of their relatively low average monthly income compared to the other markets surveyed.</p> <p>Malaysians most frequently visited food courts and quick serve/fast-food restaurants—73% of respondents said to have visited a food court at least 9 times in the past six months, while 65% had dined at quick serve/fast food restaurants at least 4 times. The remaining respondents opted for fine dining within hotels (17%), fine dining standalone restaurants (17%) as well as pubs/bars (12%). Nine percent of the respondents said they plan to eat out more in the coming months than in the past six months. The survey results also revealed that Malaysian respondents spent an average of US$120 on eating out every month.</p> <p>It appears that catching a movie is the most preferred activity for most respondents after a good meal: cinemas were the top entertainment outlet visited in the last six months for 12 of the 14 markets surveyed, led by Australia and Singapore (75%) and South Korea (74%). Amusement and theme parks came in second, especially preferred by the Indonesia (65%) and Hong Kong (59%) respondents. Karaoke lounges and KTV seem to be popular with the China (50%), Hong Kong (43%) and Taiwan (44%) respondents.</p> <p>For Malaysian respondents, going to the cinema is by far the most popular choice for entertainment, with 45% of the respondents visiting the cinema twice per month on an average. Other options respondents looked to go for entertainment were amusement/theme park (15%) and karaoke lounge/KTV (16%), with an average of two and three visits per month respectively. Looking ahead, Malaysian respondents (38%) picked cinemas as the key entertainment outlet of choice.</p> <p>The pattern remains more or less unchanged when respondents were asked about their intention to visit these entertainment outlets in the near future, with cinemas and amusements parks taking the lead as popular venues. Interestingly, however, more respondents across all markets surveyed intend to visit gyms and health clubs in the next few months, led by Thailand, where 44% intend to visit in the months ahead compared to 26% who went in the last six months, and the Philippines (from 20% to 32%). Also, in 9 of the 14 markets surveyed, consumers want to cut down on their visits to pubs and nightclubs, especially in South Korea (from 46% to 32%) and Japan (from 46% to 40%).</p> <p>In comparison to dining and entertainment activities, what people spend their leisure time on is more varied across the region. Food (cooking or wine) ranks number one for respondents from Australia (61%), Japan (67%), New Zealand (69%), Singapore (68%), South Korea (52%), Taiwan (64%) and Vietnam (50%). Browsing the Internet is preferred by respondents from China (43%), Malaysia (45%), Hong Kong (70%), the Philippines (73%) and Thailand (72%). Indians (68%) love to shop and Indonesians prefer to sweat it out with a sport (35%), while Malaysians (47%) like to curl up with a book and read.</p> <p>Most markets have nearly 50% of respondents claiming to set aside less than 10% of their personal monthly income for leisure activities. Respondents from Vietnam (51%), Hong Kong (48%) and China (43%) however set aside 11-30% of their monthly income for leisure activities.</p> <p>Nagesh Devata, vice president, Market Development, Asia/Pacific, Middle East &amp; Africa, MasterCard Worldwide said, “It is interesting to see the resilience of dining out across all the markets surveyed; cooking, and wining and dining even come up as a top-ranked leisure activity for most consumers. What the latest MasterCard survey shows is that despite the current unsettled economic climate, people continue to set aside valuable time and money for their favorite activities, be it dining out, going to the gym or watching a movie.”</p> <p>The latest survey was conducted from 15 March to 27 April 2011 and involved 10,374 consumers from 14 markets<sup><sup>[<a href="#1">1</a>]</sup></sup>. Data collection was via internet surveys, personal, telephone and Computer Aided Telephone interviews, with the questionnaire translated to the local language wherever appropriate and necessary. <i>The Index and its accompanying reports do not represent MasterCard financial performance.</i></p> <p>For the full report, please visit <a href="http://www.masterintelligence.com/"><b>www.masterintelligence.com</b></a></p> <p></p> <p></p> <p></p> <p><i><a name="1"></a>[1]Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam</i></p> <p></p> <p></p> <p></p> Chart 1: Outlook for dining out in the six months ahead compared to the last six months (as percentage of respondents) <p><a href="/content/dam/intelligence/content-assets/Outlookfordiningoutinthesixmonthsaheadcomparedtothelastsixmonths.JPG" target="_blank"><img width="511" height="383" src="/content/dam/intelligence/content-assets/Outlookfordiningoutinthesixmonthsaheadcomparedtothelastsixmonths.JPG"></a></p> <p></p> Chart 2: Intention to step up visits to the gym in the six months ahead (as percentage of respondents)<p><a href="/content/dam/intelligence/content-assets/Intentiontostepupvisitstothegyminthesixmonthsahead.JPG" target="_blank"><img width="457" height="220" src="/content/dam/intelligence/content-assets/Intentiontostepupvisitstothegyminthesixmonthsahead.JPG"></a></p> <p></p> MasterCard and its Suite of Research Properties Asia/Pacific, Middle East & Africa <p>The MasterCard Worldwide Index suite in Asia/Pacific, Middle East and Africa includes the long-running MasterCard Worldwide Index of Consumer Confidence, as well as the&nbsp;MasterCard Worldwide Index of Women’s Advancement, Online Shopping,&nbsp;Index of Financial Literacy, and the&nbsp;<a href="http://newsroom.mastercard.com/digital-press-kits/mastercard-global-destination-cities-index-2013/" target="_blank"><b>Index of Global Destination Cities</b></a>. In addition to the Indices, MasterCard’s research properties also include a range of consumer surveys including Ethical Spending&nbsp;and a series on&nbsp;Consumer Purchasing Priorities&nbsp;(covering&nbsp;Travel,&nbsp;Dining &amp; Entertainment, Education,&nbsp;Money Management,&nbsp;Luxury&nbsp;and General Shopping).</p> <p>MasterCard also regularly releases Insights reports providing analysis of business dynamics, financial policies and regulatory activities in the Asia/Pacific, Middle East and Africa region. Over 80 Insights reports have been produced since 2004.</p> <p>MasterCard has also released a series of four books on Asian consumer insights, authored by&nbsp;<a href="http://newsroom.mastercard.com/people/dyuwa/" target="_blank"><b>Dr. Yuwa Hedrick-Wong</b></a>, Global Economic Advisor for MasterCard Worldwide and published by John Wiley &amp; Sons.</p> About MasterCard<p><a href="http://www.mastercard.com/index.html" target="_blank"><b>MasterCard</b></a>&nbsp;(NYSE: MA),&nbsp;<a href="http://www.mastercard.com/" target="_blank"><b>www.mastercard.com</b></a>,<b>&nbsp;</b>is a technology company in the global payments industry. We operate&nbsp;the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter <a href="https://twitter.com/#!/MasterCardNews" target="_blank"><b>@MasterCardNews</b></a><b>,&nbsp;</b>join the discussion on the&nbsp;<a href="http://newsroom.mastercard.com/blog/" target="_blank"><b>Cashless Conversations Blog</b></a>&nbsp;and&nbsp;<a href="http://newsroom.mastercard.com/subscribe/" target="_blank"><b>subscribe</b></a>&nbsp;for the latest <a href="http://newsroom.mastercard.com/" target="_blank"><b>news</b></a>.</p> The MasterCard Survey on Consumer Purchasing Priorities, released twice yearly, provides valuable insights into consumers’ discretionary spending priorities for the six months ahead. The latest survey was conducted from 15 March to 27 April 2011 and involved 10.374 consumers from 14 markets. http://www1.mastercard.com/content/intelligence/en/research/press-release/2011/movies-and-eating-out-top-malaysians-reasons-to-spend2011-10-31T16:00:00.000Z2011-10-31T16:00:00.000ZTaiwanese Spending Less on Leisure Activities: MasterCard Survey Jonathan SeidmanMasterCard and its Suite of Research Properties<p>The MasterCard Worldwide Index suite in Asia/Pacific, Middle East and Africa includes the long-running MasterCard Worldwide Index of Consumer Confidence, as well as the&nbsp;MasterCard Worldwide Index of Women’s Advancement, Online Shopping,&nbsp;Index of Financial Literacy, and the&nbsp;<a href="http://newsroom.mastercard.com/digital-press-kits/mastercard-global-destination-cities-index-2013/" target="_blank"><b>Index of Global Destination Cities</b></a>. In addition to the Indices, MasterCard’s research properties also include a range of consumer surveys including Ethical Spending&nbsp;and a series on&nbsp;Consumer Purchasing Priorities&nbsp;(covering&nbsp;Travel,&nbsp;Dining &amp; Entertainment, Education,&nbsp;Money Management,&nbsp;Luxury&nbsp;and General Shopping).</p> <p>MasterCard also regularly releases Insights reports providing analysis of business dynamics, financial policies and regulatory activities in the Asia/Pacific, Middle East and Africa region. Over 80 Insights reports have been produced since 2004.</p> <p>MasterCard has also released a series of four books on Asian consumer insights, authored by&nbsp;<a href="http://newsroom.mastercard.com/people/dyuwa/" target="_blank"><b>Dr. Yuwa Hedrick-Wong</b></a>, Global Economic Advisor for MasterCard Worldwide and published by John Wiley &amp; Sons.</p> About MasterCard Worldwide<p><a href="http://www.mastercard.com/index.html" target="_blank"><b>MasterCard</b></a> (NYSE: MA), <a href="http://www.mastercard.com" target="_blank"><b>www.mastercard.com</b></a>,<b> </b>is a global payments and technology company. It operates the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter <a href="https://twitter.com/#!/MasterCardNews" target="_blank"><b>@mastercardnews</b></a><b>, </b>join the conversation on <b><a href="http://newsroom.mastercard.com/blog/" target="_blank">Cashless Conversations Blog</a></b> and <a href="http://newsroom.mastercard.com/subscribe/" target="_blank"><b>subscribe</b></a> for the latest <a href="http://newsroom.mastercard.com/" target="_blank"><b>news</b></a>.</p> Contacts:<p>Jonathan Seidman,<br> (886)2722-5799 Ext.124,<br> <a href="mailto:JSeidman1@webershandwick.com">JSeidman1@webershandwick.com</a></p> The research is based on a survey conducted between 24 April 2012 and 10 June 2012 with 6904 respondents aged 18 – 64 in 14 Asia/Pacific countries. The survey findings are part of MasterCard’s suite of research into Consumer Purchasing Priorities in the Asia/Pacific region.http://www1.mastercard.com/content/intelligence/en/research/press-release/2012/taiwanese-spending-less-on-leisure-activities--mastercard-survey2012-09-27T16:00:00.000Z2012-09-27T16:00:00.000ZHong Kong Diners Top Greater China Region on Tipping: MasterCard Survey Gloria Lai, Matthew LiuMasterCard and its Suite of Research Properties<p>The MasterCard Worldwide Index suite in Asia/Pacific, Middle East and Africa includes the long-running MasterCard Worldwide Index of Consumer Confidence, as well as the&nbsp;MasterCard Worldwide Index of Women’s Advancement, Online Shopping,&nbsp;Index of Financial Literacy, and the&nbsp;<a href="http://newsroom.mastercard.com/digital-press-kits/mastercard-global-destination-cities-index-2013/" target="_blank"><b>Index of Global Destination Cities</b></a>. In addition to the Indices, MasterCard’s research properties also include a range of consumer surveys including Ethical Spending&nbsp;and a series on&nbsp;Consumer Purchasing Priorities&nbsp;(covering&nbsp;Travel,&nbsp;Dining &amp; Entertainment, Education,&nbsp;Money Management,&nbsp;Luxury&nbsp;and General Shopping).</p> <p>MasterCard also regularly releases Insights reports providing analysis of business dynamics, financial policies and regulatory activities in the Asia/Pacific, Middle East and Africa region. Over 80 Insights reports have been produced since 2004.</p> <p>MasterCard has also released a series of four books on Asian consumer insights, authored by&nbsp;<a href="http://newsroom.mastercard.com/people/dyuwa/" target="_blank"><b>Dr. Yuwa Hedrick-Wong</b></a>, Global Economic Advisor for MasterCard Worldwide and published by John Wiley &amp; Sons.</p> About MasterCard Worldwide<p><a href="http://www.mastercard.com/index.html" target="_blank"><b>MasterCard</b></a>&nbsp;(NYSE: MA),&nbsp;<a href="http://www.mastercard.com/" target="_blank"><b>www.mastercard.com</b></a>,<b>&nbsp;</b>is a technology company in the global payments industry. We operate&nbsp;the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter <a href="https://twitter.com/#!/MasterCardNews" target="_blank"><b>@MasterCardNews</b></a><b>,&nbsp;</b>join the discussion on the&nbsp;<a href="http://newsroom.mastercard.com/blog/" target="_blank"><b>Cashless Conversations Blog</b></a>&nbsp;and&nbsp;<a href="http://newsroom.mastercard.com/subscribe/" target="_blank"><b>subscribe</b></a>&nbsp;for the latest <a href="http://newsroom.mastercard.com/" target="_blank"><b>news</b></a>.</p> <i>Contacts:</i><p>Gloria Lai<br> (852) 2533 9983,<br> <a href="mailto:glai@webershandwick.com">glai@webershandwick.com</a></p> <p>Matthew Liu<br> (852) 2533 9927,<br> <a href="mailto:mliu@webershandwick.com">mliu@webershandwick.com</a></p> The research is based on a survey conducted between 24 April 2012 and 10 June 2012 with 6904 respondents aged 18 – 64 in 14 Asia/Pacific countries. The survey findings are part of MasterCard’s suite of research into Consumer Purchasing Priorities in the Asia/Pacific region.http://www1.mastercard.com/content/intelligence/en/research/press-release/2012/hong-kong-diners-top-greater-china-region-on-tipping--mastercard2012-10-03T16:00:00.000Z2012-10-03T16:00:00.000ZThailand Tops the Tippers from Asia/Pacific region: MasterCard Research Georgette Tan, Robert O’BrienResearch on Purchasing Priorities Shows Which Countries Consistently Tip in Bars and Restaurants Revealing Diversity of Consumer Habits in the Region<p><b>Thailand, 26 July 2012</b> - Thai consumers are the most generous when it comes to tipping, according to research conducted across 14 Asia/Pacific markets by <a target="_blank" href="http://newsroom.mastercard.com/asia-pacific/"><b>MasterCard Worldwide</b></a>.</p> <p>The research is based on a survey conducted between 24 April 2012 and 10 June 2012 with 6904 respondents aged 18 – 64 in 14 Asia/Pacific <sup>[<a href="#1">1</a>]</sup> countries. Interviews were conducted via internet surveys, personal, telephone and Computer Aided Telephone interviews, with the questionnaire translated to the local language wherever appropriate and necessary. The survey findings are part of MasterCard’s suite of research into <b>Consumer Purchasing Priorities</b> in the Asia/Pacific region.</p> <p>A data visualization to accompany the findings can be found <a target="_blank" href="http://www-958.ibm.com/v/155562"><b>here</b></a>.</p> <p><i><a name="1"></a><a name="1"></a>[1] Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam</i></p> <p></p> <p></p> <u>Asia/Pacific’s Consistent Tippers—Main Findings</u><ul> <li>Thailand topped the region overall with 89% of respondents claiming they would tip in a restaurant or bar, with more women (89%) and men (90%) than its regional counterparts.</li> <li>Philippines was a distant second with 75% overall (W: 78%, M: 71%) ahead of Hong Kong with 71% (W: 69%, M: 73%).</li> <li>Japan, South Korea and Taiwan propped up the table with only 3% of Japanese respondents happy to tip in restaurants, 13% of South Koreans and 17% of Taiwanese respondents.</li> </ul> <p>“The research indicates what a diverse set of markets make up the Asia/Pacific region; it is a truly remarkable mix of cultures and understanding them is a big challenge for global businesses. As a company we’re always looking to better understand our customers and their habits: this does give a useful look at how different these markets are,” said <a target="_blank" href="http://newsroom.mastercard.com/people/gtan/"><b>Georgette Tan</b></a>, group head, Communications, Asia/Pacific, Middle East and Africa, MasterCard Worldwide.</p> <p style="text-align: center;"><a href="/content/dam/intelligence/content-assets/ThailandTopstheTippers.jpg" target="_blank"><img width="320" height="251" src="/content/dam/intelligence/content-assets/ThailandTopstheTippers.jpg"></a></p> <u>Most Consistent Tippers in Asia/Pacific region</u><table width="407" cellspacing="0" cellpadding="0" border="1"> <tbody><tr><th class="table-description"><b>Country</b></th> <th class="table-description"><b>Overall (%)</b></th> <th class="table-description"><b>Women</b></th> <th class="table-description"><b>Men</b></th> </tr><tr><td>Asia Pacific</td> <td>41%</td> <td>39%</td> <td>43%</td> </tr><tr><td>Australia</td> <td>55%</td> <td>52%</td> <td>58%</td> </tr><tr><td>China</td> <td>28%</td> <td>25%</td> <td>30%</td> </tr><tr><td>Hong Kong</td> <td>71%</td> <td>69%</td> <td>73%</td> </tr><tr><td>India</td> <td>61%</td> <td>59%</td> <td>63%</td> </tr><tr><td>Indonesia</td> <td>40%</td> <td>44%</td> <td>36%</td> </tr><tr><td>Japan</td> <td>3%</td> <td>3%</td> <td>3%</td> </tr><tr><td>Malaysia</td> <td>40%</td> <td>32%</td> <td>46%</td> </tr><tr><td>New Zealand</td> <td>20%</td> <td>14%</td> <td>27%</td> </tr><tr><td>Philippines</td> <td>75%</td> <td>78%</td> <td>71%</td> </tr><tr><td>Singapore</td> <td>33%</td> <td>36%</td> <td>31%</td> </tr><tr><td>South Korea</td> <td>13%</td> <td>10%</td> <td>16%</td> </tr><tr><td>Taiwan</td> <td>17%</td> <td>14%</td> <td>20%</td> </tr><tr><td>Thailand</td> <td>89%</td> <td>89%</td> <td>90%</td> </tr><tr><td>Vietnam</td> <td>30%</td> <td>25%</td> <td>34%</td> </tr></tbody></table> The research is based on a survey conducted between 24 April 2012 and 10 June 2012 with 6904 respondents aged 18 – 64 in 14 Asia/Pacific countries. The survey findings are part of MasterCard’s suite of research into Consumer Purchasing Priorities in the Asia/Pacific region.http://www1.mastercard.com/content/intelligence/en/research/press-release/2012/thailand-tops-the-tippers-from-asia-pacific-region--mastercard-r2012-07-25T16:00:00.000Z2012-07-25T16:00:00.000ZThailand Overtakes Bangladesh and Claims Title as ‘Top Tippers’ in Asia Pacific: MasterCard Georgette Tan, MasterCard, +65 6390 5971, georgette_tan@mastercard.com Vasundhara Subrahmanian, Weber Shandwick, +65 6825 8054, vsubrahmanian@webershandwick.com Asia/Pacific’s Tippers - Main Findings<ul> <li>Thailand (84%) edged out last year’s leaders - Bangladesh - to take pride of place as the nation of top tippers.</li> <li>People in Bangladesh appeared more frugal this year with 80% saying they generally tipped compared with a high 88% at the same time last year.</li> <li>Tipping appeared least common in Japan where a mere 4% of respondents said they were accustomed to leaving a tip behind.</li> <li>South Korea, Taiwan and New Zealand joined Japan in propping up the table with 10% of South Koreans, and 12% of Taiwanese and New Zealanders each claiming they tip regularly.</li> <li>Across the region, men (43%) appeared more inclined to leave behind a gratuity for service compared to women (36%).</li> <li>Older consumers (above the age of 45) were generally quicker to reach for their wallets with 42% of people leaving tips behind. This was compared with 37% of people between the ages of 18 and 29.<br> </li> </ul> <p>“Tipping in Asia can be confusing because the region holds diverse views towards the practice. Cultural nuances can make tipping a rule of thumb in some Asian markets, while in others it can be discouraged or even considered rude.</p> <p>“Of all the travel research MasterCard puts out, this survey of local residents gives us good insight into accepted practices, which helps keep tourists and foreigners in the know,” said <a href="http://newsroom.mastercard.com/people/gtan/" target="_blank">Georgette Tan, group head, Communications, Asia/Pacific, Middle East and Africa, MasterCard</a>.</p> Most Consistent Tippers in Asia/Pacific region<p><img src="/content/dam/intelligence/content-assets/AP-tippinghabits.png"></p> <p><i>Note: Percentages refer to the number of respondents who said they generally leave a tip in a bar or restaurant.</i></p> <table width="354" border="1" cellspacing="0" cellpadding="0"> <tbody><tr><th class="table-description">Country</th> <th class="table-description">Overall (%)</th> </tr><tr><td><b>Asia Pacific</b></td> <td><b>40%</b></td> </tr><tr><td>Thailand</td> <td>84%</td> </tr><tr><td>Bangladesh</td> <td>80%</td> </tr><tr><td>India</td> <td>78%</td> </tr><tr><td>Philippines</td> <td>73%</td> </tr><tr><td>Hong Kong</td> <td>56%</td> </tr><tr><td>Australia</td> <td>46%</td> </tr><tr><td>Myanmar</td> <td>42%</td> </tr><tr><td>Indonesia</td> <td>33%</td> </tr><tr><td>Malaysia</td> <td>31%</td> </tr><tr><td>Singapore</td> <td>20%</td> </tr><tr><td>Vietnam</td> <td>20%</td> </tr><tr><td>China</td> <td>15%</td> </tr><tr><td>New Zealand</td> <td>12%</td> </tr><tr><td>Taiwan</td> <td>12%</td> </tr><tr><td>South Korea</td> <td>10%</td> </tr><tr><td>Japan</td> <td>4%</td> </tr></tbody></table> <p><i><a name="#_ftn1"></a>[1] Australia, Bangladesh, China, Hong Kong, India, Indonesia, Japan, Malaysia, Myanmar, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam</i></p> Media Contacts<p><b>Georgette Tan<br> </b>MasterCard<br> +65 6390 597<br> <a href="mailto:georgette_tan@mastercard.com">georgette_tan@mastercard.com</a></p> <p><b>Vasundhara Subrahmanian<br> </b>Weber Shandwick<br> +65 6825 8054<br> <a href="mailto:vsubrahmanian@webershandwick.com">vsubrahmanian@webershandwick.com</a>&nbsp; </p> The research is based on a survey conducted between October and November 2013 with 7932 respondents aged 18 – 64 in 14 Asia/Pacific countries. The survey findings are part of MasterCard’s suite of research into Consumer Purchasing Priorities in the Asia/Pacific region.http://www1.mastercard.com/content/intelligence/en/research/press-release/2014/thailand-overtakes-bangladesh-top-tippers2014-04-03T16:00:00.000Z2014-04-03T16:00:00.000Z