http://www1.mastercard.com/content/intelligence/en/topnav/topics/ethical-spending2019-11-25T00:02:48.519ZEthical SpendingAdobe Experience ManagerMasterCard Survey: Consumers continue to Embrace Ethical Shopping in Asia/Pacific MasterCard and its Suite of Research Properties<p>MasterCard puts out a series of ongoing consumer surveys and research Indices in the Asia/Pacific, Middle East and Africa. These include the MasterCard Survey on Consumer Purchasing Priorities, the MasterCard Worldwide Index of Consumer Purchasing Resilience, the MasterCard Worldwide Index of Consumer Confidence and MasterCard Worldwide Index of Women’s Advancement.</p> <p>Besides these, MasterCard also regularly releases its Insights reports; the series is part its ongoing research and analysis of business dynamics, financial policies and regulatory activities in the Asia/Pacific, Middle East and Africa region. Over 70 Insights reports have been produced since 2004. MasterCard has also released a series of four books on Asian consumer insights, authored by its Asia/Pacific economist, Dr. Yuwa Hedrick-Wong and published by John Wiley &amp; Sons.</p> <p>The MasterCard Indexes and Insights reports are available at <a href="http://www.masterintelligence.com">www.masterintelligence.com</a></p> MasterCard and Corporate Social Responsibility <p>MasterCard’s corporate social responsibility platform (CSR) in Asia/Pacific, Middle East and Africa (APMEA) is focused primarily on bettering the quality of life for women and children by providing them educational opportunities. MasterCard does this by supporting a broad range of women’s and children’s causes through scholarships, financial assistance, educational programs and various sustainability programs, helping provide them with the skills required to stand on their own feet and support themselves and their families. Apart from the educational aspects of MasterCard’s CSR programs in APMEA, consumer education is an important area of consideration for MasterCard given the significance of financial know-how in improving lives and the socioeconomic standing of families throughout the region.</p> <p>A key component of MasterCard’s social responsibility and citizenship efforts across the region is the MasterCard Purchase with Purpose™ platform. Based on the concept of transactional philanthropy, it is at the heart of a drive by MasterCard to encourage responsible spending and make a difference in someone else's life. Across APMEA, MasterCard Purchase with Purpose initiatives involve cardholders in the company’s efforts to give back to the community whenever they use their MasterCard cards. More information on MasterCard Purchase with Purpose in the region is available at <i><a href="http://www.mastercard.com/sea/purchasewithpurpose" target="_blank">www.mastercard.com/sea/purchasewithpurpose</a></i></p> About MasterCard Worldwide <p>As a leading global payments company, MasterCard Worldwide prides itself on being at the heart of commerce, helping to make life easier and more efficient for everyone, everywhere.&nbsp; MasterCard serves as a franchisor, processor and advisor to the payments industry, and makes commerce happen by providing a critical economic link among financial institutions, governments, businesses, merchants, and cardholders worldwide.&nbsp; In 2009, $2.5 trillion in gross dollar volume was generated on its products by consumers around the world.&nbsp; Powered by the MasterCard Worldwide Network – the fastest payment processing network in the world – MasterCard processes over 22 billion transactions each year,&nbsp; has the capacity to handle 140 million transactions per hour, with an average network response time of 140 milliseconds and with 99.99 percent reliability.&nbsp; MasterCard advances global commerce through its family of brands, including MasterCard®, Maestro®, and Cirrus®; its suite of core products such as credit, debit, and prepaid; and its innovative platforms and functionalities, such as <i>MasterCard PayPass</i>™ and <i>MasterCard inControl</i>™.&nbsp; MasterCard serves consumers, governments, and businesses in more than 210 countries and territories. For more information, please visit us at <a href="http://www.mastercard.com" target="_blank">www.mastercard.com</a>. Follow us on Twitter: @mastercardnews.</p> Contacts<p><b>Georgette Tan</b><br> MasterCard Worldwide,<br> <a target="_blank" href="mailto:georgette_tan@mastercard.com">georgette_tan@mastercard.com</a>, <br> (65) 6390-5971</p> <p><b>FangTing Zheng</b><br> Weber Shandwick Worldwide<br> <a target="_blank" href="mailto:fzheng@webershandwick.com">fzheng@webershandwick.com</a><br> (65) 6825-8031</p> This survey on Ethical Spending from MasterCard is used to examine the spending habits and motivations of consumers. The survey was conducted online from 3 September to 1 October 2010 and involved 8,500 consumers from 15 markets across Asia/Pacific, Middle East and Africa.http://www1.mastercard.com/content/intelligence/en/research/press-release/2010/mastercard-survey--consumers-continue-to-embrace-ethical-shoppin2010-12-07T16:00:00.000Z2010-12-07T16:00:00.000ZEthical Shopping Across Asia/Pacific Remains Strong: MasterCard Survey Georgette Tan, Robert O’BrienSoutheast Asia Leads in Willingness to Pay More for Ethical Products; Japan Among Countries to Record a Rise of Charity Donations in 2011<p><b><i>Singapore, 17 February 2012</i></b> – Conscience shopping across Southeast Asia remains strong with a number of countries leading the region in purchasing products that are environmentally friendly and observe fair trade principles, according to the latest MasterCard survey on ethical spending.</p> <p>The survey was conducted via online interviews between 5 December 2011 and 6 January 2012 and involved 12,500 consumers from 25 markets across Asia/Pacific, Middle East and Africa.</p> <p>According to the survey Thailand, the Philippines, Vietnam, Indonesia and China have a greater willingness to pay more for items that are environmentally friendly, observe fair trade principles, or where a percentage of the item is donated to a good cause, as compared to their counterparts in New Zealand, Australia and Japan. However, between 2009 and 2011 the only increase in consumers willing to pay for a percentage of sale donated to a good cause was South Korea (7%), while drops were recorded in China (-25%), Taiwan (-19%), Japan (-18%), Hong Kong (-15%) and Singapore (-11%).</p> <p>“The latest MasterCard survey demonstrates that consumers are conscious and wary of the current economic climate, and they continue to display a sense of responsibility about the products they are purchasing,” said <a href="http://newsroom.mastercard.com/people/gtan/" target="_blank"><b>Georgette Tan</b>,</a> group head, Communications, Asia/Pacific, Middle East and Africa, MasterCard Worldwide.</p> <p>“Through initiatives such as <a href="http://www.mastercard.com/us/company/en/corporategiving/purchase_with_a_purpose_campaign.html" target="_blank"><b>MasterCard® Purchase with Purpose™</b>,</a> MasterCard’s social responsibility and citizenship efforts across the Asia/Pacific, Middle East and Africa region, we are actively encouraging shoppers to think before they buy. Through Purchase with Purpose consumers can give back to communities when they use their MasterCard cards; this is at the heart of a drive by MasterCard to encourage responsible spending and to make a difference to someone else's life.”</p> <p>Shoppers were also less willing to pay for environmentally friendly products in 2011 when compared with 2009, with Japan (-26%), China (-23%) and Hong Kong (-19%) all showing less inclination towards eco-shopping. Taiwan in particular went from 71% of respondents in 2009 saying they would purchase items because they are environmentally friendly to 40% in 2011.</p> <p>South Korea (18%) recorded the largest rise for willingness to pay for items based on fair trade principles, with Thailand (4%) the only other country to see an overall increase since 2009. Thailand (94%) consistently continues to have the highest proportion of respondents who based their purchases on fair trade principles, above China (88%) and Indonesia (87%), with Australia (37%) and New Zealand (36%) ranked lowest.</p> <p>Japan, which was impacted heavily by <a href="http://newsroom.mastercard.com/press-releases/mastercard-worldwide-waives-fees-on-donations-to-japanese-aid-efforts/" target="_blank"><b>natural disasters</b></a> in 2011, saw a rise in terms of charity <a href="http://newsroom.mastercard.com/2011/10/26/local-charities-making-a-big-difference-in-japan/" target="_blank">donations</a> – 42% indicating they were contributing to a charity as opposed to 20% in 2010. In addition, 35% said they were contributing more to charity this year compared with 2010. Thailand, which was affected by recent flooding, also shows more willingness to donate with 31% saying they would contribute more this year than last year.</p> <p>Socially responsible merchants are a big draw for respondents in the Philippines (76%), Indonesia (76%), Vietnam (78%) and Thailand (82%), when making purchases. However, this is less so for respondents in Hong Kong (45%), Japan (39%), and South Korea (46%).</p> <p>Amongst those surveyed, affinity towards social organizations that deal with children’s health and education appeared to be the strongest for respondents across Asia Pacific, and environmental organizations have risen in importance in many of the markets in the region. In emerging markets, affinity towards social organizations that deal with poverty/starvation remain highly important.</p> About MasterCard Worldwide<p><a href="http://www.mastercard.com/index.html" target="_blank"><b>MasterCard</b></a>&nbsp;(NYSE: MA),&nbsp;<a href="http://www.mastercard.com/" target="_blank"><b>www.mastercard.com</b></a>,<b>&nbsp;</b>is a technology company in the global payments industry. We operate&nbsp;the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter <a href="https://twitter.com/#!/MasterCardNews" target="_blank"><b>@MasterCardNews</b></a><b>,&nbsp;</b>join the discussion on the&nbsp;<a href="http://newsroom.mastercard.com/blog/" target="_blank"><b>Cashless Conversations Blog</b></a>&nbsp;and&nbsp;<a href="http://newsroom.mastercard.com/subscribe/" target="_blank"><b>subscribe</b></a>&nbsp;for the latest <a href="http://newsroom.mastercard.com/" target="_blank"><b>news</b></a>.</p> Contacts:<p>Georgette Tan,<br> MasterCard Worldwide,<br> <a href="mailto:georgette_tan@mastercard.com">georgette_tan@mastercard.com</a>,<br> (65) 6390-5971</p> <p>Rob O’Brien, <br> Weber Shandwick, <br> <a href="mailto:robrien@webershandwick.com">robrien@webershandwick.com</a><br> (65) 6825 8064</p> The survey was conducted via online interviews between 5 December 2011 and 6 January 2012 and involved 12,500 consumers from 25 markets across Asia/Pacific, Middle East and Africahttp://www1.mastercard.com/content/intelligence/en/research/press-release/2012/ethical-shopping-across-asia-pacific-remains-strong--mastercard-2012-02-16T16:00:00.000Z2012-02-16T16:00:00.000ZChinese Consumers Continue to Embrace Ethical Shopping: MasterCard Survey Huanyu Wu, Tang Fei/Edward GuoPoverty/starvation funds the choice of beneficiary for Chinese donors<p><b><i>Beijing, 21 May 2012</i></b> – Chinese consumers are shopping with a conscience, according to the results of the latest <a href="http://newsroom.mastercard.com/asia-pacific/" target="_blank"><b>MasterCard</b></a>,&nbsp;survey on Ethical Spending.&nbsp; According to the research, the Chinese are generally willing to pay more for items that are environmentally friendly, based on fair trade principles, or where a percentage of the item cost was donated to a good cause.&nbsp;</p> <p>The survey also found that across the Asia Pacific region, respondents in Southeast Asia - Thailand, Philippines, Vietnam and Indonesia - were most likely to spend more on ethical purchases; while respondents in New Zealand, Australia and Japan were least likely to do so.</p> <p></p> <p>This study is part of the annual Ethical Shopping Survey by MasterCard and was conducted both online and offline in 25 countries within Asia/Pacific, Middle East and Africa between 5 December 2011 and 6 February 2012. The report for China is based on 500 respondents who access the internet at least weekly.&nbsp; The data was weighted to the online population in each of those markets. Similar surveys were also carried out in Taiwan and Hong Kong.</p> <p>88% of Chinese individuals bought items because they were based on fair trade principles, a slight increase from 86% in 2010.&nbsp; In addition, 72%, compared to 71% in 2010, bought items because they were environmentally friendly; while 60%, compared to 55% in 2010, made these purchases because a percentage of the sale was donated to a good cause.</p> <p>Over 3 in 5 Chinese individuals, who bought items because of ethical reasons, purchased them online.&nbsp;&nbsp; Just over two-thirds of this group of shoppers did so because there are now more shopping choices available online than before, while almost half said they are more likely to receive discounts on online-purchased socially-responsible products that may be more expensive elsewhere. In general, the survey demonstrated that countries which tended to have higher Internet penetration and higher propensity to shop online overall also tended to be the ones that were most likely to do ethical shopping online. China ranked highly in this aspect, together with Korea and Thailand.</p> <p>Overall, Chinese respondents were also more likely to purchase from a merchant if they were known for incorporating environmentally-conscious measures in their operations (75%), being socially-responsible (73%), and being financially responsible (66%).</p> <p>“Increasingly, Chinese shoppers are becoming more knowledgeable and discerning, and have started to think harder about the impact that their purchase decisions have on society,” said <b><a href="http://newsroom.mastercard.com/people/lhai/" target="_blank">Ling Hai, Division President of Greater China for MasterCard Worldwide</a>.&nbsp;</b></p> <p>“They are also becoming more aware that by making moral choices about what they bring home in their shopping bags, they are making a difference to the communities they live in. Responsible shopping looks like it is here to stay.”</p> <p>The study also found that those between the ages of 25 to 34 years-old are more likely to make ethical purchases.</p> <p></p> More Chinese support Poverty and Starvation Funds Than Before<p>In general, the degree of affinity that the Chinese have towards most social organizations is fairly similar to last year, with the exception of poverty and starvation alleviation funds, which increased from 21% in 2010 to 29% in 2011. Common charitable organizations the Chinese support include children’s health and education funds (30%), local natural disaster relief funds (30%) and poverty and starvation alleviation funds (29%).</p> <p>Across Greater China, affinity towards social organizations that deal with poverty/starvation appeared to be the strongest for respondents in Hong Kong, while affinity towards social organizations that deal with local natural disaster relief was the strongest for respondents in Taiwan.</p> <p>For the full report in English, go to: <a href="http://www.masterintelligence.com/"><b>www.masterintelligence.com</b></a></p> <p></p> MasterCard and its Suite of Research Properties Asia/Pacific, Middle East & Africa<p>The MasterCard Worldwide Index suite in Asia/Pacific, Middle East and Africa includes the long-running MasterCard Worldwide Index of Consumer Confidence, as well as the MasterCard Worldwide Index of Women’s Advancement, Online Shopping, Index of Financial Literacy, and the Index of Global Destination Cities. In addition to the Indices, MasterCard’s research properties also include a range of consumer surveys including Ethical Spending and a series on Consumer Purchasing Priorities (covering Travel, Dining &amp; Entertainment, Education, Money Management, Luxury and General Shopping).</p> <p>MasterCard also regularly releases Insights reports providing analysis of business dynamics, financial policies and regulatory activities in the Asia/Pacific, Middle East and Africa region. Over 80 Insights reports have been produced since 2004.</p> <p>MasterCard has also released a series of four books on Asian consumer insights, authored by Dr. Yuwa Hedrick-Wong, Global Economic Advisor for MasterCard Worldwide and published by John Wiley &amp; Sons.&nbsp;</p> <p></p> About MasterCard<p><a href="http://www.mastercard.com/index.html" target="_blank"><b>MasterCard</b></a> (NYSE: MA), <a href="http://www.mastercard.com/" target="_blank"><b>www.mastercard.com</b></a>,<b> </b>is a global payments and technology company. It operates the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter <a href="https://twitter.com/#!/MasterCardNews" target="_blank"><b>@mastercardnews</b></a><b>, </b>join the conversation on <a href="http://newsroom.mastercard.com/blog/" target="_blank"><b>The Heart of Commerce Blog</b></a> and <a href="http://newsroom.mastercard.com/subscribe/" target="_blank"><b>subscribe</b></a> for the latest <a href="http://newsroom.mastercard.com/" target="_blank"><b>news</b></a>.</p> <p>For more information on the latest MasterCard activities and promotions, log on to the official MasterCard Weibo site at:&nbsp; <a href="http://weibo.com/mastercardchina" target="_blank"><b>http://weibo.com/mastercardchina</b></a></p> <p></p> Contacts:<p>Huanyu Wu<br> MasterCard Worldwide<br> <a href="mailto:huanyu_wu@mastercard.com" target="_blank">huanyu_wu@mastercard.com</a><br> (86-10) 8519 9304<br> </p> <p>Tang Fei / Edward Guo<br> Weber Shandwick Worldwide<br> <a href="mailto:ftang@webershandwick.com" target="_blank">ftang@webershandwick.com</a> /<a href="mailto:eguo@webershandwick.com" target="_blank">eguo@webershandwick.com</a><br> (86-10) 8569-9979 / (86-10) 8569-9926</p> The survey was conducted via online interviews between 5 December 2011 and 6 January 2012 and involved 12,500 consumers from 25 markets across Asia/Pacific, Middle East and Africahttp://www1.mastercard.com/content/intelligence/en/research/press-release/2012/chinese-consumers-continue-to-embrace-ethical-shopping-mastercard-survey2012-05-20T16:00:00.000Z2012-05-20T16:00:00.000ZHong Kong Consumers Continue to Embrace Ethical Shopping: MasterCard Survey Gloria Lai, Matthew Liu Social Responsibility of Merchants an Important Purchasing Consideration <p><b>Hong Kong, 3 May 2012 –</b> Conscience shopping in Hong Kong continues to remain strong with about half of those surveyed indicating that they purchase products that are environmentally friendly and observe fair trade principles, according to the latest MasterCard survey on ethical spending.</p> <p>Local respondents are willing to pay more for products that are environmentally friendly (56%), observe fair trade principles (51%), or where a percentage of the item is donated to a good cause (49%).</p> <p>In Hong Kong, women and those aged between 18 and 24 are more likely than other consumers to go out of their way to make ethical purchases. Respondents between the ages of 50 to 64 are also more willing to buy from merchants who are known for partnering with and donating to charities. Environmentally and socially responsible merchants are a big draw for shoppers with nearly half (47% and 45% respectively) of the respondents in Hong Kong more or somewhat likely to purchase products from such merchants.</p> <p>Amongst those surveyed, retail outlets were found to be the preferred point of purchase, with over 60% of the respondents in Hong Kong shopping at retail outlets rather than online when it comes to making ethical purchases.</p> <p>However, there has been a notable increase in online purchases from last year, both for products that are environmentally friendly (up from 33% to 35%) and for products that observe fair trade principles (up from 36% to 39%).&nbsp; This is mostly motivated by a greater availability of discounts and a wider variety of choice when shopping over the Internet.</p> <p>“The latest MasterCard survey demonstrates that despite the recent financial climate, conscience shopping continues to have a bearing on purchase behavior in Hong Kong. Consumers understand that they can make a difference to the communities they live in even when making day-to-day purchases and the Internet is providing even greater access to ethical products. It’s also the perfect tool for enabling consumers to make informed choices and to find out more about the positive impact their purchases can have,” said Jeroen van Son, head of Hong Kong and Macau, MasterCard Worldwide.</p> <p>In Asia Pacific, consumers in Thailand, the Philippines, Vietnam, Indonesia and China have a greater willingness to pay more for items that are environmentally friendly, observe fair trade principles, or where a percentage of the item’s cost is donated to a good cause, as compared to their counterparts in New Zealand, Australia and Japan.</p> <p>The survey was conducted across 25 markets between 5 December 2011 and 6 February 2012. The report for the Asia/ Pacific<sup>[<a href="#1">1</a>]</sup>region included interviews with 7,373 respondents from 14 markets, with 500 consumers in Hong Kong, who were asked questions about their ethical shopping habits. &nbsp;<i>The survey and its accompanying reports do not represent MasterCard’s financial performance.</i></p> <p>For the full report in English, go to: <a href="http://www.masterintelligence.com/"><b>www.masterintelligence.com</b></a></p> <p></p> <p></p> <p></p> <p><i><b>[<a name="1"></a>1]</b></i><i> Thailand, China, Japan, </i><i>South </i><i>Korea, Australia, Malaysia. New Zealand, Taiwan, Vietnam, Hong Kong, Indonesia, Singapore, India. Philippines.</i><i></i></p> <p></p> <p></p> <p></p> MasterCard and its Suite of Research Properties<p>The MasterCard Worldwide Index suite in Asia/Pacific, Middle East and Africa includes the long-running MasterCard Worldwide Index of Consumer Confidence, as well as the&nbsp;MasterCard Worldwide Index of Women’s Advancement, Online Shopping,&nbsp;Index of Financial Literacy, and the&nbsp;<a href="http://newsroom.mastercard.com/digital-press-kits/mastercard-global-destination-cities-index-2013/" target="_blank"><b>Index of Global Destination Cities</b></a>. In addition to the Indices, MasterCard’s research properties also include a range of consumer surveys including Ethical Spending&nbsp;and a series on&nbsp;Consumer Purchasing Priorities&nbsp;(covering&nbsp;Travel,&nbsp;Dining &amp; Entertainment, Education,&nbsp;Money Management,&nbsp;Luxury&nbsp;and General Shopping).</p> <p>MasterCard also regularly releases Insights reports providing analysis of business dynamics, financial policies and regulatory activities in the Asia/Pacific, Middle East and Africa region. Over 80 Insights reports have been produced since 2004.</p> <p>MasterCard has also released a series of four books on Asian consumer insights, authored by&nbsp;<a href="http://newsroom.mastercard.com/people/dyuwa/" target="_blank"><b>Dr. Yuwa Hedrick-Wong</b></a>, Global Economic Advisor for MasterCard Worldwide and published by John Wiley &amp; Sons.</p> <p></p> About MasterCard Worldwide<p><a href="http://www.mastercard.com/index.html" target="_blank"><b>MasterCard</b></a>&nbsp;(NYSE: MA),&nbsp;<a href="http://www.mastercard.com/" target="_blank"><b>www.mastercard.com</b></a>,<b>&nbsp;</b>is a technology company in the global payments industry. We operate&nbsp;the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter <a href="https://twitter.com/#!/MasterCardNews" target="_blank"><b>@MasterCardNews</b></a><b>,&nbsp;</b>join the discussion on the&nbsp;<a href="http://newsroom.mastercard.com/blog/" target="_blank"><b>Cashless Conversations Blog</b></a>&nbsp;and&nbsp;<a href="http://newsroom.mastercard.com/subscribe/" target="_blank"><b>subscribe</b></a>&nbsp;for the latest <a href="http://newsroom.mastercard.com/" target="_blank"><b>news</b></a>.</p> Contacts:<p>Gloria Lai<br> (852) 2533 9983,<br> <a href="mailto:glai@webershandwick.com">glai@webershandwick.com</a></p> <p></p> <p>Matthew Liu<br> (852) 2533 9927,<br> <a href="mailto:mliu@webershandwick.com">mliu@webershandwick.com</a></p> The survey was conducted via online interviews between 5 December 2011 and 6 January 2012 and involved 12,500 consumers from 25 markets across Asia/Pacific, Middle East and Africahttp://www1.mastercard.com/content/intelligence/en/research/press-release/2012/hong-kong-consumers-continue-to-embrace-ethical-shopping-mastercard-survey2012-05-02T16:00:00.000Z2012-05-02T16:00:00.000ZSix in Ten Taiwanese consumers made contributions to charity last year Jonathan SeidmanConsumers in Taiwan Increasingly Willing to Pay More for Socially Responsible Products: MasterCard Survey<p><b><i>Taipei, 21</i></b><b><i> </i></b><b><i>March</i></b><b><i> 2012</i></b> – Conscience shopping in Taiwan remains strong, with the island showing an increasing number of consumers willing to pay more for products that are environmentally-friendly, observe fair trade principles, or where a percentage of the item is donated to a good cause, according to the latest MasterCard survey on ethical spending.<br> </p> <p>The survey was conducted via online interviews between 5 December 2011 and 6 January 2012 and involved 12,500 consumers from 25 markets across Asia/Pacific, Middle East and Africa, with 500 consumers interviewed in Taiwan.&nbsp;</p> <p></p> Over half of Taiwan consumers willing to pay more for eco-friendly goods<p>According to the survey, 56 % of respondents in Taiwan were willing to pay more to purchase environmentally-friendly products, up from 52% in 2010. The survey also revealed increases in the number of consumers willing to pay more for products that abide by fair trade principles (+6%) as well as where a percentage of the item is donated to a good cause (+3%).&nbsp;</p> <table border="1" cellspacing="0" cellpadding="0" width="401"> <tbody><tr><th class="table-description" colspan="3"><b>Willingness to pay more for socially responsible products (Taiwan)</b></th> </tr><tr><th class="table-description"><b>Type of Product</b></th> <th class="table-description"><b>2011</b></th> <th class="table-description"><b>2010</b></th> </tr><tr><td>Environmentally-friendly</td> <td>56</td> <td>52</td> </tr><tr><td>Abide by fair trade principles</td> <td>49</td> <td>43</td> </tr><tr><td>Donate percentage of profits to charity</td> <td>47</td> <td>44</td> </tr></tbody></table> <p>Interestingly, men and women were shown to be equally likely to go out of their way to pay for environmentally friendly, fair trade products or products for which a percentage of the sale is donated to a good cause. The oldest segment, meanwhile, was the most likely to purchase such products.</p> <p></p> Six in Ten Taiwan consumers gave to charity in 2011<p>In addition, the survey found that six in ten Taiwanese consumers contributed to charity in 2011, an increase from 2010. Affinity towards social organizations also increased, with the greatest affinity being shown towards local natural disaster relief,followed by children's health / education fund.&nbsp;</p> China performed best among Greater China markets in Asia/Pacific<p>China performed the best of the Greater China markets surveyed, ranking second among the Asia/Pacific markets for willingness to pay more for products that observe fair trade principles (70%). Although Taiwan did not rank especially high among the other Asia/Pacific countries, it showed consistent growth in ethical shopping.</p> <p>“It’s heartening to see from the results of the MasterCard that more and more Taiwanese consumers care about the ethical implications of the products they buy,&quot; said Julie Yang, head of Taiwan, MasterCard Worldwide. &quot;Moreover, the survey shows they are increasingly willing to donate a portion of their earned income to good causes, such as children's education. This trend has contributed to the success of local MasterCard initiatives such as the<i> P</i><i>urchase with Purpose</i> platform, which help charity-minded cardholders give back to communities when they use their MasterCard cards. &quot;&nbsp;&nbsp; &nbsp;</p> <p></p> About MasterCard Worldwide<p><a href="http://www.mastercard.com/index.html" target="_blank"><b>MasterCard</b></a>&nbsp;(NYSE: MA),&nbsp;<a href="http://www.mastercard.com/" target="_blank"><b>www.mastercard.com</b></a>,<b>&nbsp;</b>is a technology company in the global payments industry. We operate&nbsp;the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter <a href="https://twitter.com/#!/MasterCardNews" target="_blank"><b>@MasterCardNews</b></a><b>,&nbsp;</b>join the discussion on the&nbsp;<a href="http://newsroom.mastercard.com/blog/" target="_blank"><b>Cashless Conversations Blog</b></a>&nbsp;and&nbsp;<a href="http://newsroom.mastercard.com/subscribe/" target="_blank"><b>subscribe</b></a>&nbsp;for the latest <a href="http://newsroom.mastercard.com/" target="_blank"><b>news</b></a>.</p> Contacts:<p>Jonathan Seidman,<br> (886)2722-5799 Ext.124,<br> <a href="mailto:JSeidman1@webershandwick.com">JSeidman1@webershandwick.com</a></p> The survey was conducted via online interviews between 5 December 2011 and 6 January 2012 and involved 12,500 consumers from 25 markets across Asia/Pacific, Middle East and Africahttp://www1.mastercard.com/content/intelligence/en/research/press-release/2012/six-in-ten-taiwanese-consumers-made-contributions-to-charity-last-year2012-03-20T16:00:00.000Z2012-03-20T16:00:00.000ZEmerging Markets More Likely to Shop Ethically than Developed Markets Georgette TanTop findings:<ul> <li>Overall, <b>Indonesians</b> (78.7%), <b>Chinese</b> (73.8%), <b>Malaysians</b> (73.8%) and <b>Thais</b> (73.6%) are most likely to consider whether a product is fair trade, environmentally friendly or donates a portion of proceeds to charity when buying.</li> <li>Purchases of socially responsible products are lowest in <b>Australia</b> (29.2%) and <b>New Zealand</b> (33.6%).</li> <li>More than half (56.6%) of shoppers in Asia/Pacific are likely to purchase a product because it is ethical.</li> <li>Across the countries polled an average of 64.0% purchased products based on <b>fair trade</b> principles, 58.8% bought products which are <b>environmentally friendly</b> and 47.0% purchased products donating a portion of their sales to a <b>good cause</b>.</li> <li><b>Chinese</b> shoppers (68.3%) are most likely to buy products from a merchant that they consider ethical, followed by <b>Thais</b> (68.0%) and <b>Malaysians</b> (64.3%).</li> <li>Consumers in<b> Japan </b>(20.9%)<b> </b>are least likely to consider whether a merchant acts ‘ethically’ when shopping, followed by consumers in Korea (28.8%) and Hong Kong (29.9%).</li> <li>The most important ethical issue for shoppers in the region when choosing where to buy from is whether the merchant is <b>environmentally responsible</b> (46.5%).</li> </ul> <p><b>Please find full data on the final page.</b></p> <p>Georgette Tan, Group Head, Communications, Asia/Pacific said: <i>“People in emerging markets are increasingly concerned about the impact of rapid growth on the environment and society. It is not surprising that they are more likely to think of the supply chain and ethics of a merchant when deciding what to buy and where to shop.”</i></p> <p>The findings lend support to MasterCard’s <b><a href="http://www.mastercard.com/sea/consumer/purchase-with-a-purpose.html" target="_blank">Purchase with Purpose</a></b><i> </i>initiatives, which involve cardholders in the company’s efforts to give back to the community whenever they use their MasterCard cards. A percentage of the cost of an item is channeled to causes supporting women and education – giving the underprivileged a chance at learning a skill, championing further education, raising awareness of health issues, supporting the cause for environmental protection, among others.&nbsp;</p> <p><a href="/content/dam/intelligence/content-assets/EthicalShoppingAsiaPacific.jpg" target="_blank"><img width="612" height="1183" src="/content/dam/intelligence/content-assets/EthicalShoppingAsiaPacific.jpg"></a></p> About MasterCard<p>MasterCard&nbsp;(NYSE: MA),&nbsp;<b><a href="http://www.mastercard.com/index.html" target="_blank">www.mastercard.com</a></b>, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter&nbsp;<b><a href="https://twitter.com/mastercardap" target="_blank">@MasterCardAP</a></b>&nbsp;and&nbsp;<a href="https://twitter.com/MasterCardNews" target="_blank"><b>@MasterCardNews</b>,</a>&nbsp;join the discussion on the&nbsp;<b><a href="http://newsroom.mastercard.com/blog/" target="_blank">Cashless Pioneers Blog</a></b>&nbsp;and&nbsp;<b><a href="http://newsroom.mastercard.com/subscribe/" target="_blank">subscribe</a></b>&nbsp;for the latest news on the&nbsp;<b><a href="http://newsroom.mastercard.com/" target="_blank">Engagement Bureau</a></b>.</p> Media Contacts<p><b>Georgette Tan</b><br> MasterCard,&nbsp;<br> <a href="mailto:georgette_tan@mastercard.com">georgette_tan@mastercard.com</a>, <br> +65 6390 5971</p> <p><b>Georgina Mallory</b>&nbsp;<br> Weber Shandwick,&nbsp;<br> <a href="mailto:gmallory@webershandwick.com">gmallory@webershandwick.com</a>, <br> +65 6825 8026</p> Appendix: Data in full<p style="text-align: center;"><b>Reasons for Buying Certain Items</b><table cellpadding="1" cellspacing="0" border="1"> <tbody><tr><th class="table-description"><br type="_moz"> </th> <th class="table-description" style="text-align: center;"><b>They are environmentally friendly</b></th> <th class="table-description" style="text-align: center;"><b>They are based on fair trade principles</b></th> <th class="table-description" style="text-align: center;"><b>A percentage of the sale is donated to a good cause</b></th> <th class="table-description" style="text-align: center;"><b>Average for country</b></th> </tr><tr><td><b>Indonesia</b></td> <td style="text-align: center;">80.0</td> <td style="text-align: center;">84.2</td> <td style="text-align: center;">71.8</td> <td style="text-align: center;">78.7</td> </tr><tr><td><b>Malaysia</b></td> <td style="text-align: center;">77.4</td> <td style="text-align: center;">78.6</td> <td style="text-align: center;">65.4</td> <td style="text-align: center;">73.8</td> </tr><tr><td><b>China</b></td> <td style="text-align: center;">74.3</td> <td style="text-align: center;">85.0</td> <td style="text-align: center;">62.1</td> <td style="text-align: center;">73.8</td> </tr><tr><td><b>Thailand</b></td> <td style="text-align: center;">75.8</td> <td style="text-align: center;">85.4</td> <td style="text-align: center;">59.6</td> <td style="text-align: center;">73.6</td> </tr><tr><td><b>India</b></td> <td style="text-align: center;">79.6</td> <td style="text-align: center;">74.1</td> <td style="text-align: center;">65.1</td> <td style="text-align: center;">72.9</td> </tr><tr><td><b>Philippines</b></td> <td style="text-align: center;">76.4</td> <td style="text-align: center;">77.4</td> <td style="text-align: center;">60.8</td> <td style="text-align: center;">71.5</td> </tr><tr><td><b>Vietnam</b></td> <td style="text-align: center;">79.8</td> <td style="text-align: center;">78.0</td> <td style="text-align: center;">49.6</td> <td style="text-align: center;">69.1</td> </tr><tr><td><b>Taiwan</b></td> <td style="text-align: center;">48.6</td> <td style="text-align: center;">78.6</td> <td style="text-align: center;">45.4</td> <td style="text-align: center;">57.5</td> </tr><tr><td><b>Singapore</b></td> <td style="text-align: center;">44.7</td> <td style="text-align: center;">46.2</td> <td style="text-align: center;">38.8</td> <td style="text-align: center;">43.2</td> </tr><tr><td><b>Japan</b></td> <td style="text-align: center;">36.3</td> <td style="text-align: center;">57.8</td> <td style="text-align: center;">23.9</td> <td style="text-align: center;">39.3</td> </tr><tr><td><b>Korea</b></td> <td style="text-align: center;">43.0</td> <td style="text-align: center;">43.6</td> <td style="text-align: center;">28.0</td> <td style="text-align: center;">38.2</td> </tr><tr><td><b>Hong Kong</b></td> <td style="text-align: center;">38.4</td> <td style="text-align: center;">42.6</td> <td style="text-align: center;">32.4</td> <td style="text-align: center;">37.8</td> </tr><tr><td><b>New Zealand</b></td> <td style="text-align: center;">36.3</td> <td style="text-align: center;">35.1</td> <td style="text-align: center;">29.3</td> <td style="text-align: center;">33.6</td> </tr><tr><td><b>Australia</b></td> <td style="text-align: center;">31.7</td> <td style="text-align: center;">29.7</td> <td style="text-align: center;">26.1</td> <td style="text-align: center;">29.2</td> </tr><tr><td><b>Average for issue</b></td> <td style="text-align: center;">58.7</td> <td style="text-align: center;">64.0</td> <td style="text-align: center;">47.0</td> <td style="text-align: center;">56.6</td> </tr></tbody></table> </p> <p style="text-align: center;"><b>Likelihood to Purchase from Different Merchants</b><br> <table cellpadding="1" cellspacing="0" border="1"> <tbody><tr><th class="table-description"><br type="_moz"> </th> <th class="table-description" style="text-align: center;"><b>Socially responsible</b></th> <th class="table-description" style="text-align: center;"><b>Partnering with / donating to charities</b></th> <th class="table-description" style="text-align: center;"><b>Environmentally responsible</b></th> <th class="table-description" style="text-align: center;"><b>Financially responsible</b></th> <th class="table-description" style="text-align: center;"><b>Give back to community</b></th> <th class="table-description" style="text-align: center;"><b>Average for country</b></th> </tr><tr><td><b>China</b></td> <td style="text-align: center;">70.1</td> <td style="text-align: center;">65.5</td> <td style="text-align: center;">73.5</td> <td style="text-align: center;">68.5</td> <td style="text-align: center;">63.7</td> <td style="text-align: center;">68.3</td> </tr><tr><td><b>Thailand</b></td> <td style="text-align: center;">73.9</td> <td style="text-align: center;">65.7</td> <td style="text-align: center;">69.8</td> <td style="text-align: center;">62.6</td> <td style="text-align: center;">67.8</td> <td style="text-align: center;">68.0</td> </tr><tr><td><b>Malaysia</b></td> <td style="text-align: center;">65.6</td> <td style="text-align: center;">63.4</td> <td style="text-align: center;">65.6</td> <td style="text-align: center;">66.0</td> <td style="text-align: center;">60.8</td> <td style="text-align: center;">64.3</td> </tr><tr><td><b>Philippines</b></td> <td style="text-align: center;">62.6</td> <td style="text-align: center;">57.6</td> <td style="text-align: center;">64.8</td> <td style="text-align: center;">60.0</td> <td style="text-align: center;">60.0</td> <td style="text-align: center;">61.0</td> </tr><tr><td><b>India</b></td> <td style="text-align: center;">59.3</td> <td style="text-align: center;">53.1</td> <td style="text-align: center;">57.9</td> <td style="text-align: center;">56.1</td> <td style="text-align: center;">50.5</td> <td style="text-align: center;">55.4</td> </tr><tr><td><b>Indonesia</b></td> <td style="text-align: center;">58.8</td> <td style="text-align: center;">51.6</td> <td style="text-align: center;">57.6</td> <td style="text-align: center;">59.0</td> <td style="text-align: center;">47.6</td> <td style="text-align: center;">54.9</td> </tr><tr><td><b>Vietnam</b></td> <td style="text-align: center;">46.2</td> <td style="text-align: center;">43.4</td> <td style="text-align: center;">43.6</td> <td style="text-align: center;">38.8</td> <td style="text-align: center;">44.0</td> <td style="text-align: center;">43.2</td> </tr><tr><td><b>Taiwan</b></td> <td style="text-align: center;">45.4</td> <td style="text-align: center;">41.6</td> <td style="text-align: center;">45.8</td> <td style="text-align: center;">39.8</td> <td style="text-align: center;">38.4</td> <td style="text-align: center;">42.2</td> </tr><tr><td><b>New Zealand</b></td> <td style="text-align: center;">37.3</td> <td style="text-align: center;">37.</td> <td style="text-align: center;">41.9</td> <td style="text-align: center;">35.9</td> <td style="text-align: center;">42.5</td> <td style="text-align: center;">39.1</td> </tr><tr><td><b>Singapore</b></td> <td style="text-align: center;">33.5</td> <td style="text-align: center;">30.7</td> <td style="text-align: center;">33.6</td> <td style="text-align: center;">30.7</td> <td style="text-align: center;">30.6</td> <td style="text-align: center;">31.8</td> </tr><tr><td><b>Australia</b></td> <td style="text-align: center;">30.9</td> <td style="text-align: center;">29.9</td> <td style="text-align: center;">32.7</td> <td style="text-align: center;">31.7</td> <td style="text-align: center;">32.5</td> <td style="text-align: center;">31.5</td> </tr><tr><td><b>Hong Kong</b></td> <td style="text-align: center;">32.6</td> <td style="text-align: center;">29.8</td> <td style="text-align: center;">35.2</td> <td style="text-align: center;">21.8</td> <td style="text-align: center;">30.2</td> <td style="text-align: center;">29.9</td> </tr><tr><td><b>Korea</b></td> <td style="text-align: center;">29.2</td> <td style="text-align: center;">30.8</td> <td style="text-align: center;">33.8</td> <td style="text-align: center;">24.8</td> <td style="text-align: center;">25.4</td> <td style="text-align: center;">28.8</td> </tr><tr><td><b>Japan</b></td> <td style="text-align: center;">26.0</td> <td style="text-align: center;">17.1</td> <td style="text-align: center;">22.1</td> <td style="text-align: center;">21.2</td> <td style="text-align: center;">18.3</td> <td style="text-align: center;">20.9</td> </tr><tr><td><b>Average for issue</b></td> <td style="text-align: center;">46.3</td> <td style="text-align: center;">42.5</td> <td style="text-align: center;">46.5</td> <td style="text-align: center;">42.2</td> <td style="text-align: center;">42.2</td> <td style="text-align: center;">43.9</td> </tr></tbody></table> </p> The MasterCard Ethical Shopping Survey results reveal that consumers in emerging markets across Asia/Pacific are more likely to choose a product based on whether it is perceived as more socially responsible than those in developed markets. http://www1.mastercard.com/content/intelligence/en/research/press-release/2015/emerging-markets-ethical2015-04-12T16:00:00.000Z2015-04-12T16:00:00.000ZEmerging markets more likely to donate to charity, while developed countries give bigger amounts About MasterCard<p>MasterCard (NYSE: MA), <a href="http://www.mastercard.com/index.html" target="_blank"><b>www.mastercard.com</b></a>, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter <a href="https://twitter.com/mastercardap" target="_blank"><b>@MasterCardAP</b></a> and <a href="https://twitter.com/MasterCardNews" target="_blank"><b>@MasterCardNews</b></a>, join the discussion on the <a href="http://newsroom.mastercard.com/asia-pacific/blog/" target="_blank"><b>Beyond the Transaction Blog</b></a> and <a href="http://newsroom.mastercard.com/asia-pacific/subscribe" target="_blank"><b>subscribe</b></a> for the latest news on the <a href="http://newsroom.mastercard.com/asia-pacific/" target="_blank"><b>Engagement Bureau</b></a>.</p> <p></p> Media Contacts<p>Georgette Tan<br> MasterCard<br> <a href="mailto:georgette_tan@mastercard.com">georgette_tan@mastercard.com</a>&nbsp;<br> +65 6390 5971</p> <p>Samantha Yong<br> Weber Shandwick<br> <a href="mailto:samyong@webershandwick.com">samyong@webershandwick.com</a><br> &nbsp;+65 6825 8053</p> <p></p> MasterCard’s Charitable Giving Survey finds that more than half of consumers across Asia Pacific are donating to charity, with emerging markets topping the region.http://www1.mastercard.com/content/intelligence/en/research/press-release/2015/emerging-markets-more-likely-to-donate2015-07-14T16:00:00.000Z2015-07-14T16:00:00.000Z